Smart Positioning Shoes To Solve The Safety Problems Of Children'S Market

< p > Alice magic orange technology has recently developed intelligent GPS sports boy < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > "step by step (budiu)".

"Step lost" is the first child intelligent positioning shoes in China, which mainly focuses on children's intelligent positioning. It emphasizes the completion of positioning and child safety without increasing the wearable burden.

< /p >

< p > the principle of "step loss" is to put the GPS chip in the slot of the shoe tongue, use GPS+LBS's location technology and mobile phone APP, and grasp the positioning information in real time through APP. Once the location information exceeds the set range, APP will issue an alarm and provide a roadmap between the location of the phone and the location of the chip.

< /p >

< p > < strong > self developing GPS chip, emphasizing safety < /strong > /p >

< p > "step lost" is the third venture project of Gan Zhi Quan.

Gan Zhiquan, who already owns fast fashion brand in the United States, mentioned that the reason for this venture is because of a loss of his child in Shanghai. "I feel like a parent who has children."

< /p >

Since P, Gan Zhiquan has been looking for products at home and abroad.

After using a lot of smart wearable products, it is found that the products on the market do not solve the smart positioning of children well.

In this process, Gan Zhiquan also met many people with the same needs, so he began to create the idea of children's smart positioning shoes. "To prevent children from losing is the beginning of our product."

< /p >

< p > Gan Zhiquan introduced that the original design of stepping GPS chip was to implant the chip into the bottom of the shoe. Based on the thousands of experiments and the amount of exercise needed during the growth and development of the children, the soles must be light and well cushioning, and the GPS location signals must be stable. Finally, the GPS chip should be integrated into the design of the shoes appearance.

< /p >

< p > "the advantage of this design is that children aged 3 to 8 need to change their sizes at least once every 6 months.

In our shoes, we have designed GPS placement card slot. When the children change their shoes, the users only need to take out the GPS chips and replace them in the new shoes without having to discard the GPS chips before, which improves the utilization ratio of chips and reduces the cost of using them, "Gan Zhi Quan said.

< /p >

< p > > each GPS chip of "stepping away" corresponds to a security code. If the guardian enters security code on APP, it can bind the APP, and a security code can bind multiple APP.

It can be seen that a child can have many guardians at the same time. If the safety code is lost, the guardian can also apply for a safety code again.

< /p >

< p > < strong > APP has both social attributes and try the electronic business mode < /strong > /p >

< p > in order to better integrate the comfort of shoes and the intelligence of chips, Jin Zhe, the former director of design and director of product design of Lining, introduces a "smart" shoe, which uses the one-piece weaving technology to control the weight of the shoes within 25g, giving the child the greatest comfort when moving.

"The chip of GPS is a brain that gives shoes, and APP's support is more useful."

< /p >

< p > in addition to intelligent positioning, step by step APP has the function of light social interaction.

It means that there are about 2 to 6 guardians who use step lost APP behind a pair of stepping shoes. APP guardians can not only view their children's location and the day's action trajectory, but also communicate with each other in real time without jumping to other applications.

< /p >

< p > step by step is currently targeted at children aged 3-8, which means that the lost APP has gathered a group of specific groups of people, who share topics of common concern - child safety, health, growth and education. Therefore, step by step will gradually implant more parent child interaction functions, such as bedtime stories, parent-child activities, and expand functions.

< /p >

< p > step by step will be officially released in September, although Gan Zhi Quan did not disclose the price, but he said that in order to solve the problem of child safety, he would not use the product to obtain high profits.

According to the introduction, step lost set up the security alliance fund, and the profits will be invested in the child safety research and development and the lost safety alliance fund.

Every user who buys a product or uses APP can choose to join the security alliance. When a child is found missing, the user can turn to the closest allies from the children's accident to help find out.

< /p >

< p > for the construction of business mode, step by step may rely on the operation mode of the electricity supplier.

For example, there are at least 40 thousand high viscosity mobile APP users behind 10 thousand double throw shoes. The annual volume of Taobao's children's shoes is 118 million. As long as 1% of the market share is taken, step by step can get a lot of benefits.

"In the future, we may be able to pry a piece of cake in the subdivision of children."

< /p >

Gan Zhiquan added that P has R & D centers in Silicon Valley, and has obtained three national patents.

At present, the team has received $5 million in angel investment from the Taishan brothers foundation.

The plan will be launched in August 5th to raise public funds and expect to raise 45 days.

At the same time, he also actively approached A round of financing, valued at about $50 million.

< /p >