Shandong Textile Enterprises Are Unwilling To "Marry For Others" To Advance To The Terminal.

< p > whether it is industrial level or strength scale, Shandong < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > occupies an important seat in the whole country.

However, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > creative design is not strong, lack of brand seriously affects the overall competitiveness of Shandong textile and clothing.

How to pform the traditional textile and garment industry, seek the high-end of the value chain, and get rid of the embarrassment of big and not strong? < /p >

In the past few days, P has just received a about 18000000 dollar woolen order, the other is a luxury brand Dior from France.

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Pang Zhaolong, chairman of Shandong Rui Fu Sheng Technology Co., Ltd., said: "our business is mainly domestic high-end brands and developed countries abroad, such as the United States, Italy, the United Kingdom, France about 20 countries and regions, 1~6 month, has completed the order of 1 million 800 thousand meters, compared with the same period last year increased by more than 35%.

If customers come again, it can only be opened after October, and now it can't work at all.

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< p > last year, the main business income of textile enterprises above Designated Size in Shandong accounted for 18% of the whole country. In addition to the company, Nanshan, Yaguang, Ruyi and other textile enterprises are many foreign suppliers of "a target=" _blank "href=" //www.sjfzxm.com/ "clothing" /a "brand.

However, the embarrassment of "dressing for others" is that no one of the top ten brands is Shandong in the brand value list of the 2014 Hurun clothing home textile industry.

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< p > Liang Juhong, vice president of Shandong light industry Career Academy, said: "Shandong is currently producing some intermediate products, with relatively few terminal products.

Intermediate products can only supply downstream manufacturers. "

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< p > "Shandong's clothing like terminal products account for only 0.27: 1 of the total textile industry, while Guangdong can reach 1.25: 1."

Liang Juhong thinks, "Shandong province is a big province of textile and clothing, but there is still a certain distance from strong province".

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< p > pformation must be extended to make up the short board of garment industry.

This year's Shandong provincial government's work report put forward that we should turn the overwhelming a target= "_blank" href= "//www.sjfzxm.com/" > cloth < /a > into clothing, interior decorations and other crafts.

At the Forum on pformation and upgrading of textile and garment industry held in Shandong not long ago, the most important thing from government departments to enterprises is to elongate the industrial chain and value chain.

Liang Juhong analysis: "on the one hand, our product mix should be adjusted. We should focus on developing the terminal products industry. In addition, the development of these products should be highly intelligent, giving them more scientific and technological content and better meeting people's needs."

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< p > creative design and brand are the two weaknesses of Shandong's clothing industry.

Although it can not be compared with the international top brands that have been going on for decades or even over a hundred years, Shandong's local clothing brands are also actively seeking cooperation with foreign brands in the difficult predicament.

As a leader in Shandong's clothing industry, the groom, along with two brands from Italy and the UK, launched the high-end private tailored suit at the beginning of the year. The product profits increased by 10 times, and the brand influence was further enhanced.

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< p > Wang Guibo, the party secretary and chairman of the grove group, believes that "brand building, sales profits and the possession of consumer terminals are three. If there is no good company's products, there will be no consumers like it, so no consumers will buy your products."

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< p > according to the textile pformation target proposed by Shandong, by 2017, the main business income of Shandong textile and garment industry will reach 1 trillion and 900 billion yuan, and by 2020, it will reach 2 trillion and 780 billion yuan, an average annual increase of 13.5%, and gradually realize the pformation from textile to clothing, from processing to brand, from home textiles to industrial textiles.

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