Internet Marketing: Low Cost Communication Channels For Garment Enterprises

The arrival of the economic crisis has made us feel deeply how cold it is in winter. Statistics show that only 08 years ago, the three quarter, the Yangtze River Delta, the Pearl River Delta in the first three quarters of the closure of clothing enterprises have more than eight. Under such circumstances, Clothing enterprise The fate seems to have been fully grasped in the hands of the objective environment. Now it is not easy for garment enterprises to survive. Facing the global economic crisis that can not be avoided, how to "winter" has become a common concern.

Some friends also hope that I can write some articles about how clothing enterprises deal with the economic crisis. But this topic is a little big and hard. So I never wrote. But on the other hand, clothing enterprises can not wait. Everyone's clothing is still not ready, even many clothing enterprises do not know what to prepare. I don't think it's necessarily a long story, as long as we have a little inspiration for everyone. I mentioned in the article that clothing enterprises can reduce costs by reducing costs (such as increasing production and efficiency, reducing wages, reducing procurement costs, developing low price alternatives to raw materials, etc.) and moving to lower cost areas. Today I want to talk about some new strategies.

Of course, we can innovate and build services domestically. Clothing market Marketing teams and channels to reverse the serious situation of cutting production, stopping production and closing down. But I think this is very difficult and hard to achieve. On the one hand, many garment enterprises do not have their own R & D team, even if the R & D team is immediately established, the research and development achievements will not be spanformed at the same time. On the other hand, the consumer confidence and consumption ability of the domestic clothing market have declined, and what is the competition for the garment enterprises that have no experience in the domestic garment market?

Every troubled garment enterprise should combine the clothing market and its own situation to find and create suitable marketing methods. No matter what marketing method is, we must establish a channel between garment enterprises and customers. Those who establish a wide, close and efficient low-cost channel with consumers will be able to gain the initiative of competition. Usually, we use the mainstream way of communication and sales channels to establish this connection. But the cost of traditional way is higher and higher, and efficiency is gradually decreasing. Moreover, for small and medium-sized garment manufacturers and export-oriented garment enterprises, there is still lack of experience and ability to operate these traditional ways.

and network marketing It is such a way: it is not limited by place, time and space. It greatly reduces the distance between garment enterprises and users. It is a link between clothing enterprises, users and consumers. More importantly, the number of Internet users in China has reached 300 million, which is an astonishing scale, covering most of the mainstream clothing market towns. Surfing the Internet has become a state of existence and permeated into our lives. Watch news, shopping and surfing the Internet. The Internet has become a new force to challenge traditional channels and media. Compared with the low cost of network marketing and network dissemination, there are various forms of communication, strong interaction with consumers, and high efficiency of communication. Has gradually become our main way of contacting customers.