Uncover The Mystery Of Shishi Textile Machinery Market

Instantly popular Shishi textile Mechanics The professional market has attracted the attention of people inside and outside the industry. What factors support its rapid development, who leads its pace, and who can solve the mystery? For this reason, we interviewed the leading group of the textile machinery market in Shishi City at the "2011 China (Shishi) Textile Industry Expo".

According to the staff of the leading group, the rapidly booming textile machinery market in Shishi depends on the market advantages of the surrounding clothing industry cluster and the regional advantages of Shishi as "the best commercial city in China". Through the interview, we also learned that the market's rapid popularity also depends on the correctness of the guiding ideology of Shishi Municipal Government and market leaders, and the wisdom, diligence and concerted efforts of all market staff.

1、 Shishi Textile Machinery Market Integration Process

In order to better serve the procurement of machinery processing equipment for the clothing industry, improve the industrial structure adjustment, and promote the clothing industry in Shishi and Fujian Province to keep up with the requirements of the times, the Shishi Municipal Government led the establishment of the Shishi Textile Machinery Professional Market, which was opened during the Expo in April 2010 and incorporated into the main exhibition hall of the Expo to set up a textile machinery exhibition area, In order to accelerate the prosperity and development of the market, the municipal government gives a series of preferential policies to merchants entering the market to promote their rapid development.

Shishi is a famous leisure clothing city in China spin Taking Shishi Garment City (Asia's largest professional garment market) as the center, the Fashion Expo and Leisure Garment Expo is a platform connecting Yuanyangchi Cloth Market (one of the four major fabric markets in China), Taqian Garment Accessories Market, and Yangxia Garment Accessories and Fabrics Comprehensive Market, forming a unique textile and garment trade zone in Shishi. With Shishi as the center, Daquanzhou connects Jinjiang, Quanzhou and other surrounding areas to form the "Fujian style" clothing sector. There are more than 10000 textile and clothing enterprises with an annual output value of more than 100 billion yuan. Shishi has more than 3000 garment manufacturing enterprises and supporting enterprises, with more than 3000 registered trademarks focusing on garments, becoming an important part of the global garment processing trade chain, and also one of China's five major transnational garment procurement bases. After more than 20 years of careful cultivation, Shishi, famous for its clothing, has become the production base and distribution center of China's textile and clothing industry, forming a textile and clothing industry chain with clothing production as the core, covering textile, dyeing and finishing, garment processing, accessories, marketing and other fields, with obvious advantages of industrial clusters.

At present, textile and clothing enterprises are in the stage of structural adjustment. The main factor to improve the competitiveness of the clothing market is advanced machinery and equipment. The establishment of Shishi textile machinery professional market has integrated the poor market situation of Fujian textile machinery industry, which is characterized by zero, scattered and disordered sales, and concentrated the resources of textile machinery industry, It establishes a convenient and systematic service channel for textile and clothing enterprises, and facilitates textile and clothing production enterprises to purchase clothing machinery and equipment. In addition, Shishi is located in the delta bay of southern Fujian, between Quanzhou, a famous cultural and historical city, and Xiamen, a special economic zone. It faces the sea on three sides, and is adjacent to Taiwan. It is the only city in Fujian Province selected for Forbes“ China The best commercial city in mainland China. Therefore, the establishment of Shishi textile machinery market has built an efficient and convenient modern trading platform for manufacturers, traders and garment manufacturers at home and abroad, driving the healthy development of textile and garment markets at home and abroad in the future. It will become the distribution center of Fujian textile and garment machinery equipment, leading the future development direction of Fujian textile machinery industry.

2、 The rapid development of Shishi textile machinery market

Since the opening of Shishi Textile Machinery Market, market leaders, thanks to the instructions of the municipal government, together with all staff, have carefully studied the characteristics of the industry, formulated development plans and goals, and actively worked to open up the market for investment, outreach and other work, making the market develop rapidly in a short period of time with remarkable results.

It is mainly manifested in the following aspects: 1. High occupancy rate. Up to now, more than 100 brands have settled in, including many industry leading enterprises, such as Hongyun Garment Car, Shanghai Heying, Japan Brenda Embroidery Machine, Japan Mimaki Digital Ink Jet Printing Machine, Canada Clothing Hanger, New Jack Sewing Machine, Xinyuan · Jintiansuo, etc. So far, there are more than 260 stores, and more than 170 have been occupied, with the occupancy rate of 65%. The market successfully held the "2011 Shishi Textile Industry Expo" on October 28-30, 2011. The Expo attracted more than 200 brand enterprises at home and abroad to participate in the Expo. Many news media carried out publicity reports. After the Expo, 25 prospective customers were identified. 2. Establish a professional market operation expert group in the textile machinery industry. On July 18, 2011, Shishi Textile Machinery Market set up a market operation expert group, which employed leaders of 16 well-known textile machinery enterprises as experts. The expert group, taking the pulse and positioning for the fast developing professional market, is ready to solve the problems in the market development, be closer to the enterprise, better understand the market needs, better grasp the market development trends, seek benefits for the enterprise, seek development for the market, become a strong and warm link between the market and the enterprise, and verify the pace of solid and rapid development of the professional market! The establishment of the market operation expert group marks that the textile machinery professional market has entered a new stage of development. 3. The market has been rapidly improved in the short term. Over half a year, the market of textile machinery in Shishi City has developed into an integration of office, exhibition, sales, personnel training, warehousing, accommodation, logistics and other functions modern Specialized market. 4. The next work plan will be launched completely due to the continuous pace of the market. At present, the market staff has compiled and printed the Invitation Letter of the 15th Maritime International Exposition, actively planning to strengthen the exhibition organization and investment attraction of the 3rd Mechanical Hall of the 15th Maritime International Exposition. For this reason, the staff went to Guangzhou and Yiwu, Zhejiang to participate in textile machinery professional exhibitions and strive to successfully hold the next session of the Expo.

3、 Wise and diligent market staff lead the rapid development of the market.

Under the guidance of Shishi Municipal Government and relevant industry leaders, Shishi textile machinery professional market managers and all staff work together to participate in professional exhibitions across the country to learn industry knowledge and experience, pay attention to the general situation of the textile machinery industry, understand the market dynamics and characteristics of the industry across the country, and hold their own expositions, With painstaking efforts and hard work, the market has been presented in front of the industry in a short time with a hot and professional high-end attitude.

Specifically: 1. Rectify the work style and strengthen the quality and ability of the staff. At the beginning of June, the Market Management Department provided centralized training for all staff, rectified the casual style in work, and strengthened the staff's operational ability in telemarketing, visiting customers, promoting transactions and other businesses. It has effectively improved the staff's working ability and team cohesion. 2. The Market Management Department actively arranges to participate in professional exhibitions around the country, expands the contact area, investigates and understands the market, earnestly studies the industry experience, and vigorously carries out investment promotion. At professional exhibitions of textile and garment machinery all over the country, the staff released market publicity materials such as Market Special and invitation materials for autumn exhibitions, recommended Shishi textile machinery professional market to exhibitors, publicized the upcoming exhibitions, and invited major enterprises to participate, investigate and settle in. 3. Visit the superior units and well-known enterprises, understand the characteristics of relevant policies and industries, summarize the advantages and disadvantages of the market by comparison, and take measures to give play to advantages and avoid disadvantages to promote better development of the market. In the past year, market staff visited and investigated the textile and clothing machinery markets such as Changle Textile Machinery City, Humen International Garment Machinery City, Dongyang International Sewing Machine City, etc. They were more confident of their own geographical advantages and the advantages of the clothing industry cluster, and had more confidence in the further investment promotion and development of the market. 4. The "2011 China (Shishi) Textile Industry Expo" was successfully held, which greatly improved the market popularity and reputation. On the morning of October 28, 2011 China (Shishi) Textile Industry Expo was grandly opened. Five sets of leaders including Shishi Municipal Party Committee and Shishi Municipal Government attended and launched the opening ceremony for the exhibition. Quanzhou TV Station, Shishi TV Station, Quanzhou Evening News, Shishi Daily, Jinjiang Economic News, World Clothes, Shoes and Hats Network and other media have carried out comprehensive and in-depth reports. 5. The market staff actively planned the work of the Expo and promoted the continuous development of the market. Since the Expo, the Market Investment Promotion Department has actively planned to strengthen the exhibition organization of No. 3 Machinery Hall of the 15th Maritime International Expo and do a good job of market investment promotion. 6. Actively visit the enterprises settled in the market, understand the actual effect of each enterprise in the market and the feelings of enterprise representatives in the market, and listen to the good suggestions of enterprises on how to further improve and revitalize the professional market of textile machinery. From the visit, the staff understood that the enterprise highly recognized the efforts made to enliven the market, and gave a high evaluation of the impact and significance of holding the exhibition. At the same time, many enterprises have put forward constructive opinions and suggestions for various problems and defects. For reasonable proposal The market staff listened carefully, digested attentively, actively rectified, and quickly implemented into the work. Accelerate the pace of market progress.

4、 Future Blueprint of Shishi Textile Machinery Market

According to market leaders, the market plans to use about three years to build Shishi textile machinery professional market into a distribution center of textile and clothing machinery and equipment with high influence in the country, covering the entire Haixi Economic Zone, radiating the central and western regions, covering the entire textile and clothing industry production chain, complete categories, famous products, and considerate services! Let the market fully meet the demand for industrial upgrading of Fujian textile and clothing industry, make the market the first professional market of clothing and textile machinery in China, and let the market fully play its role in driving the healthy development of textile machinery industry at home and abroad.