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Shishi Enterprises Search For "Creative Show"

2012/1/7 16:09:00 13

"Next year, our booth will definitely brighten everyone's eyes."

Huang Liangsheng, general manager of small leather children's clothing, who has been participating in the China International Clothing and Accessories Fair (CHIC) for many years.

confidence

Full of words, after months of discussion and dialectics, Xiao Pi Pi has found a "unique style" display mode.

Not only is it a little plaything, but also known as lion Road, Wirancis, Huaqi and other famous garment enterprises, they are planning to give people different feeling at the CHIC exhibition next year.

The China International Clothing and fashion fair, which was founded in 1993, will celebrate its "20 year old birthday" next year. According to Jiao Pei, project director of CHIC China International Fashion Expo, next year, the scale of CHIC will reach the highest level in history. Whether it is the number of exhibitors, exhibitors or businessmen, "the supporting activities during this period will be wonderful."

Jiao Pei said that the annual CHIC exhibition, Shishi enterprises have given great help to the exhibition. From the early stage of the enterprise's participation to the present government led and group exhibitions, all of them highlight the importance of the Shishi government and enterprises in brand development.

From last year's CHIC, we can see the obvious changes in the entire garment industry today. The concept and connotation of multi brand operation have surpassed and broken the multi brand operation of single varieties of enterprises. Men's clothing enterprises not only do menswear with men's clothing.

Relevant

The brand extension, however, is a strategic system that integrates clothing and clothing products such as men's clothing and children's clothing and so on. The brand management is no longer a contest method and development strategy among garment brand enterprises. Many famous upstream accessories enterprises and downstream market channels also join in the camp of buying or creating clothing brands.

Some enterprises are developing the road of multi brands, such as Bosideng, from the single feather down brand to today's multi brand series, spanning many fields such as feather, men's wear, women's wear, children's wear, leisure and so on. Some enterprises pay more attention to the innovation of terminal mode, such as the appearance of SPA as a pioneer, and the charm of fast fashion brand by means of information.

"To be effective, at least three years CHIC."

Liu Yiqun, general manager of Wolf Road clothing, said that although wolves participate in the CHIC business, merchants are not the main ones. What is more important is that they can show wolf's "cultural soft power", which focuses on cultural upgrading of the brand.

If we say that the CHIC exhibition will be held in March this year

Hasty

Go to battle, so next year Wolf Road will give people a refreshing feeling.

At present, Liu Yiqun is collecting some objects that highlight the culture of Wolf Road and have certain historical connotation.

"We are also looking for creative people to help us build the pavilion."

Huang Shali, general manager of Huaqi company, said gage and Huaqi will have a new bright spot at the CHIC exhibition next year. "What is the bright spot, and will be known at the opening of the exhibition".