European And American Orders Are Shrinking, Garment Foreign Trade Enterprises Are Facing Challenges.

Europe is our country.

Data show that in 2010, China's export growth to European textile and clothing products was 28.95%, and the 1~9 growth rate in 2011 was 5.38%.

In this regard, Zhu Qinghua, a light industry researcher at CIC, said that this shows some textile enterprises in China.

Under the haze of the European debt crisis, the official statistics of the Canton Fair in November 4th, which ended in November 4th, showed that the turnover of the two quarter of spring and autumn was $74 billion 760 million, and the trade volume of textiles and clothing reached 3 billion 420 million US dollars, which was basically restored to 2007 level, and the short term orders accounted for 88%, showing a high trend.

On the one hand, due to the poor international economic environment, the pace of international economic development has slowed down, and the demand for foreign trade in clothing has been insufficient. This has caused a direct impact on China's foreign trade volume. At the same time, the appreciation of the RMB exchange rate is strong, and the major garment enterprises are afraid to make a long list to avoid the loss of exchange rate fluctuations.

Many small garment enterprises make foreign trade orders just to maintain the operation of factories, "do not seek money", but the current market situation makes these foreign trade enterprises at a loss.

However, the beginning of the pformation of domestic sales of foreign trade enterprises is extremely difficult for small and medium-sized enterprises.

As domestic sales need to be distributed to distributors, dealers will be dragging money in various ways in the face of bad sales.

Therefore, capital chain tension has become the biggest predicament of small and medium-sized textile and garment enterprises in the pformation of foreign trade.

And clothing enterprises require higher capital turnover rate. Shortening the recovery cycle as much as possible will revitalize the operation speed of enterprises and raise the level of enterprise revenue so as to ensure the good operation of enterprises.

From the perspective of capital, it is necessary for textile and garment enterprises to carry out a large amount of capital operation to develop new markets.

From the enterprise level, due to the credit crunch, the credit support of light industry continues to decline, resulting in some enterprises' capital chain more intense.

From all levels of analysis, small and medium-sized foreign trade garment enterprises will face challenges.