Suning'S "Super Brand Alliance" Live Broadcast: Single Transaction Volume Exceeds 300 Million

It was reported on March 15 that Suning launched 315 promotion recently. According to the live broadcast data of Suning e-buy and Taobao, the live broadcast of "super brand alliance" with Hou Enlong, the retail president of Suning e-buy group, as the anchor, within 4 hours, the single transaction volume exceeded 300 million, and the cumulative number of viewers exceeded 5 million.

According to the data list, Haier's refrigerator, boss's smoke stove, AOSMITH water purifier and oppo have become popular items in the studio. It is understood that Hou Enlong has become an online celebrity anchor with tens of millions of fans. In 2020, the accumulated amount of goods with him will reach 699 million, and the cumulative number of viewers will exceed 40 million.

Suning 315 promotion on March 1, Suning e-buy announced that it would comprehensively launch the 315 national rejuvenation Festival, a major promotion in 2021. This year, Suning focuses on the retail track and comprehensively upgrades the old for new service covering the core business of home appliances 3C. Exchanging the old for the new, especially the one-stop exchange of the old for the new, is the focus of this Suning e-shop 315 national renewal Festival.

When ordering new products in Suning e-shop, users can enjoy the service of exchanging old products for new ones, and the new machines can enjoy 24 interest free periods.

From March 4 to 11, Suning e-buy launched a "super brand day" jointly with L'Oreal, Haier, HP, P & G, boss, Midea, realme and curiosity.