Actor Li Yifeng Will Serve As BOSS Global Spokesperson
In January 8, 2020, HUGO BOSS announced in Shanghai that actor Li Yifeng will be the spokesperson for the BOSS world. Starting from the 2020 spring and summer series, the new advertising blockbuster introduced by Li Yifeng will go to BOSS boutiques, major sales and media channels.
"Li Yifeng's image is varied and full of personality. He has shown many potentials in his role. His self-confidence and attitude are the epitome of BOSS men who are moving towards great success. We are very much looking forward to working with Li Yifeng, and are confident that he will be able to fully demonstrate the brand DNA that BOSS insists on and constantly evolve, and freely control the single products from formal dress to leisure wind and sportswear. HUGO BOSS chief brand officer Ingo Wilts said.
"I am very honored to be the global spokesperson of BOSS. BOSS is a brand I have always trusted and loved. The brand value and spirit it represents has always inspired me to work hard and try to advance bravely. "BOSS global spokesperson Li Yifeng said.
In the latest publicity photos, Li Yifeng is wearing the BOSS 2020 Chinese New Year capsule series to deduce the classic BOSS style and timeless color matching, and the new 2020 spring summer advertising blockbuster will also be released worldwide in February 2020.
Source: Tmagazine Author: T China
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