Sanfo Outdoor Takes The US Special Backpack MR Distribution Right In China, Is The Hall Level Functional Backpack Brand.

The famous outdoor brand Beijing Sanfo outdoor products Limited by Share Ltd (hereinafter referred to as "Sanfo outdoor") announced in the evening of August 12th that the company has signed a brand agency sales contract for three years (hereinafter referred to as "MR") with the MYSTERY RANCH LTD. (hereinafter referred to as "MR"). According to the contract, MR authorized Sanfo outdoor as the exclusive agent for the mainland of China, acting as a distributor of Mystery Ranch full line products.


Sanfo outdoor said that the acting high-end brand Mystery Ranch is a new implementation of the strategy of "upstream development, agents to master more outdoor brands and increase gross margin". Mystery Ranch brand has a certain reputation and consumption group in foreign countries, so it will bring incremental sales to the company in a relatively short time. At the same time, the Mystery Ranch brand product has the street tide brand style, the street tide brand has been very popular in recent years, through the proxy Mystery Ranch brand, the company attempts to enter this market, better serves the young fashionable individuality consumer group.
According to the reporter's announcement, Mystery Ranch was founded in 2000 by the famous outdoor backpack brand Dana Design founder Dana Gleason in Montana, northwest of the United States. It focuses on the design of specific uses and the quality of handmade products. It is mainly engaged in the production of backpack, loading and transportation system for military, hunting, fire and mountaineering. It is a functional backpack brand of the palace level.


Since its inception, MR has brought many landmark innovative designs to the industry, such as 3-zip three zipper, BVS pillow cushion ventilation and stabilization system, adjustable backpack expansion system, modular modular backpack design, etc. In 2004, it was invited by the US seals to cooperate. In 2010, the field of hunting began to enter the field of hunting. Its powerful bearing capacity and the ability to expand its backpack system have so far been unable to reach its right. In 2012, the US National Fire Brigade began to use the MR backpack. Subsequently, user groups extended to North America. In 2016, MR won the bid for US SOCOM again.


For the two eight consecutive years, it has become a special backpack for us special operations forces. So far, MR has not only served the seals, but its customers have covered almost all the elite special forces of the US Army. Apart from the US Army, many special forces, armies and law enforcement teams in Europe and the Middle East are loyal customers of MR.


After entering the Asian market, MR successfully expanded the city's backpack products and quickly received good feedback from the market. Now, in the Asian market such as Japan and Singapore, the city product line has become an important source of sales for MR.


Sanfo outdoor revealed earlier that outdoor sports in Europe and the United States have developed earlier. At present, the gap between China and Europe and the United States is relatively large, and there is huge room for future development. At present, the outdoor sports lifestyle in China has not been fully developed, and the participation of the whole people will still take some time. The company will extend to other outdoor scenes under the premise of deep farming.


It is understood that Sanfo outdoor products are highly professional and have more than 400 distribution brands, all of which are well-known brands in various sports fields. Most of the brands of the company are distributors. Since 2018, they have been developing their own brands vigorously, and joint research and development with other well-known brands. The future of their own brands is expected to increase to 20-25%.


Sanfo outdoor said, as outdoor sports professional supplies, professional programs and professional knowledge providers, Sanfo outdoor in improving its own product structure and sales network at the same time, pay close attention to the direction of national policy, dedicated to sports enthusiasts, especially ice snow sports enthusiasts to provide professional services. The company has gathered the top brands in the field of ice and snow sports to meet the needs of ice and snow enthusiasts from helmets, snow glasses, ski wear, ski gloves, ski pants and Ski socks to ski shoes. For example, the exclusive sports agency brand POC of Switzerland, the top snow suit brand Dainese of Italy, the Centennial snow mirror Snow Brand Julbo of France, the German professional ski gloves brand Reusch, etc., can provide the most professional sports solutions for ice and snow enthusiasts. stay


According to public information, Sanfo outdoor is a multi-channel chain retailer with outdoor outlets and outdoor outdoor products as the main supplement, and offline outlets on the same line. The company distributes and distributes more than 400 middle and high-end professional outdoor sports brands at home and abroad. The products are divided into three categories: outdoor clothing, outdoor footwear and outdoor equipment, covering many outdoor scenes such as mountaineering, camping, hiking, skiing, self driving, riding, rock climbing and so on.


At present, Sanfo outdoor has become a well-known international outdoor brand agent in China, including Swiss sports innovation brand X-BIONIC, Italy sports safety protection brand DAINESE, France Centennial sports brand JULBO, Swedish fashion outdoor clothing brand KLATTERMUSEN, Sweden sports protective brand POC, German professional gloves REUSCH, etc. During the reporting period, the company strengthened the development of ice and snow products agents and sales channels.


According to the financial report, in the first quarter of 2019, Sanfo's outdoor business income was 80 million 119 thousand and 400 yuan, down 18.72% compared with the same period last year, and its net profit attributable to shareholders of listed companies was 1 million 32 thousand and 700 yuan, down 32.64% compared with the same period last year.


According to the reporter's announcement, as of the end of the first quarter of 2019, the number of Sanfo's outdoor shareholders reached 12880, down 6.30% from the previous period, with an average of 8706.05 shares per household.