Speed Up The Layout Of The International Market, Hai Lan'S Home And Bring Its Multi Brand Matrix To Thailand.

Recently, the Chinese brand Hai Lan home has brought its brand HLA, OVV and black whale HLAJEANS into a brand matrix in Thailand. Zhou Jianping, chairman of Hai Lan group and Zhou Lichen, President of Hai Lan group, attended the event.

It is reported that the sea road of Hai Lan's home originated in 2017. After nearly 2 years of efforts, it has opened many direct stores in Southeast Asia, and involves many brands of Hai Lan's home.

Different from the overall style of its domestic stores, the Thailand store combines Thailand's local style with a simple and lively design, with black gray lines matching white main colors, and has an international sense of quality.

In addition, Hai Lan's home has set up a special overseas team to expand its own stores overseas, recruit and manage overseas employees and carry out localization operations.

It not only provides the basic guarantee for the brand's rapid development in the local area, but also helps the local employees to get close to the consumer groups and enhance brand adaptability.

"Fashion industry is the livelihood industry, and it is an innovative industry that embodies cultural creativity."

China's fashion brand is rooted in the broad and profound Chinese culture, and it is also showing the value of inclusiveness and diversity.

Zhou Lichen, President of Hai Lan group, said that clothing brands need to shoulder the heavy responsibility of cultural export while exploiting the market and occupy the highlands. They should rely on their daily dress as the medium and fashion industry as the carrier and rely on deep and unique cultural genes, laying a solid foundation for further development.