Experience + Ecology + Technology Empowerment Wenzhou Impression City MEGA Brand Conference Honor Debut



In May 29, 2018, the Wenzhou impression city MEGA brand conference was held at the Shangri-La Hotel Wenzhou, with the theme of "the city and the impress" as the theme. 200 government department leaders, top representatives of famous brand tenants at home and abroad, media, investment representatives and all walks of life participated in the event, which witnessed the glory release of the impression city MEGA brand and the official landing of the first impression city MEGA project of Indo.

Ding Liye, senior vice president of Vanke Group and chairman and CEO of printing group, attended the press conference and delivered speeches.

Ding Liye thanked the government for its support to the central green axis project, and let impression city MEGA enter the Wenzhou market. At the same time, it also recalled that the development of printing force has been able to sustain its development for 15 years without the support of customers, merchants and partners. From the "investment developers" to "operation service providers", the printing industry has undergone an iterative change in business ecology, adhering to the "customer centered" approach, and serving more customers, helping people achieve a better life.

Zhao Haifeng, general manager of Zhejiang Vanke Real Estate Co., Ltd., general manager of Wenzhou, introduced the development strategy and future prospects of Vanke center.

In recent years, the investment and construction efforts in Wenzhou's main urban areas have been increasing. Vanke has returned to the city center. It is precisely in line with the needs of Wenzhou's development trend. Vanke is firmly in line with the direction and frequency of Wenzhou's construction, and wins a win-win situation with the city.

Subsequently, Zhang Xuedong, general manager of Hangzhou group, the general manager of the Indian city group and the Wenzhou commercial company, introduced the impression city MEGA project in detail.

As the new flagship product of the impression city "series of product matrix", the new Wenzhou impression city MEGA project is located in the future "Central Park" and the city central living room of Wenzhou. It is a 250 thousand party commercial giant ship in southern Zhejiang, closely adjacent to the political and cultural center, and belongs to the central green axis plate of the core area of Wenzhou.

Hangzhou city commercial company, as one of the 6 city companies of the Indus group, currently manages three provinces in Zhejiang, Jiangxi and Fujian. Its management projects are now over 18, and the management area is over 2 million 80 thousand. The Wenzhou impression city MEGA project is another expansion of the Hangzhou city commercial company in the regional layout.

After the guest speech and the introduction of the project, at the scene of all the guests' testimony and enthusiastic applause, the empowerment city was impressions unbounded. The Wenzhou impression city MEGA brand launch ceremony was successfully launched.

Finally, as Hangzhou's future life festival Wenzhou branch, at this press conference, representatives from the Indian power group, merchants, industry associations, Internet and technology companies and media guests around the theme forum on how to drive better life + were held in the same period.

It is worth mentioning that, in order to clearly express the brand connotation of impression city MEGA and the characteristics and advantages of Wenzhou impression city MEGA project, the organizers specially designed the creative experience link on the spot: the concept of energy center, the sign in area with the sense of technology and the concept of empowerment, the green and graceful poetic ecological empowerment area, and the LED screen showing the central green axis landscape and the multi screen interaction on both sides of the ice screen, which impressed the guests.

Experience + ecology + technology empowerment: the impression of life is unbounded.

Impression city MEGA aims to create a benchmark for urban business, and inspire life with commercial elements such as architecture, design, brand, space, experience, scene, etc., to enhance the quality of life and become a consumer's experience destination, hoping to turn "green axis" into a way of life.

In the planning of this project, we should give full play to the advantages of water and parks in the environment, connect the peripheral squares, form greening landscapes and commercial swinging, and build strong waterfront trails through connecting the bridges to the green axes, so as to realize the connection between parks and various commercial spaces.

In addition to the waterfront landscape, it also adds innovative experiences such as green plant wall swimming pool and 3D light and water dance show. It enables people to interact more closely with the river system, soften the boundaries between public space and private space, maximize commercial space viscosity, enhance consumption experience, make people interact more closely with water and parks, and create harmonious business projects with nature.

Future consumers will pay more attention to social interaction and places. In the impression city MEGA design, we should consider people's scale as the unit of consideration and let the space link people and scenes.

For example, the combination of mall atrium and art exhibition hall, the introduction of personalized main shops, the creation of the marine world, waterfront neighborhoods, etc., so that commercial space will become a gathering place for people to meet the interaction between people and groups.

Impression city MEGA will also create a value beyond its own business area for partners through technology empowerment.

Taking Hangzhou impression city shopping center as an example, through the application of face recognition and data visualization technology, the project will create new species such as unmanned community member shops, and enable shopping centers and merchants to activate passenger flow, deep operation and joint development.

In Wenzhou impression city MEGA, we will also use more new technologies, such as intelligent ecological environment system, cloud computing, block chain, face recognition system, and Internet of things.

Provide better experience and services for consumers and businesses.

Create Chaowei value and create a better life

In 2003, the Indus group was set up to focus on the investment, development and operation management of shopping centers with an international perspective.

The group has always adhered to the concept of "customer centred", created the impression series brand, adhered to the customer centered approach, and focused on the beautiful experience and emotional needs of people in the space.

Ding Liye, chairman and President of the printing group, said in a speech at the conference: "in the past, we thought that shopping centers or shopping malls were" One Station For Shopping ". With the development of society and the iteration of customer needs, the connotation of station has undergone profound changes, and now it is more like" One Station For Pleasure ".

Pleasure -- beautiful, joyful, more from a humanistic perspective, focusing on people's experience in the space and the needs of their emotional affiliation, so as to realize people's yearning for a better life.

With the change of shopping center design and the pformation of customer purchase mode, the traditional business operation mode needs to be reconstructed.

Hangzhou will take impression city MEGA as a template, revolve around consumers, partners and society, through technology empowerment and ecosystem incubator platform, customer centered, continue to enhance service capabilities, embrace changes, create Chaowei value, create a better life.