China Fashion Design Sharing Platform 2018 Autumn And Winter New Tasting Will Be Held Successfully In Humen Station

In May 23rd, hosted by the China Fashion Association, the fashion and design sharing platform of Dongguan, Humen fashion and apparel industry management committee, was successfully held in Humen in the 2018 autumn and winter new tasting activities.

Zhou Yiqi, vice president of China Fashion Association, Tan Zhiqiang, director of Humen apparel and garment industry management committee, and Zhu Huaze, executive vice president of Humen apparel and apparel industry association, were presided over by Li Xin, Deputy Secretary General of China Fashion Association.

A total of 200 representatives from the famous brand enterprises in Humen Town, such as fuming, the Yellow River, Daying and so on, were invited to participate in this event.

　

Zhu Huaze, executive vice president of Humen apparel and apparel industry association, said in his speech that at present, the Chinese garment industry is entering a new stage of high quality development. From the world clothing power to a garment power, "technology, fashion and green" are becoming the new positioning and new label of China's garment industry.

In recent years, the clothing and apparel industry in Humen is expanding from quantity and scale to the new process of quality and brand development.

Humen is committed to gathering new momentum in R & D, intelligent manufacturing, marketing and so on, and has made new breakthroughs in helping enterprises grasp the trend of fashion, reduce production and operation costs and enhance product competitiveness.

The new autumn and winter appraisal will mainly help solve the common problems faced by Humen garment enterprises, such as "lack of design products, shortage of designer resources, high investment in R & D, asymmetric information between enterprises and designers", and make up for short board and enhance market competitiveness.

(Humen clothing and accessories)

Zhu Huaze, executive vice president of the Association

Deputy Secretary General Li Xin's current situation of China's garment industry and "China"

The design sharing platform was introduced. He pointed out that at present, the fashion consumption upgrading aimed at "people's growing needs for better life" has led to the pformation of garment supply side reform to personalized, diversified and differentiated demand.

Design is an important part of the garment industry, in order to help solve China.

The problems faced by the design and R & D side of the industry are: lack of design products, insufficient resources of designers, asymmetric information between enterprises and designers, etc. China Apparel Association and famous design institutes cooperate to launch a fashion design product platform -- "China Fashion Design sharing platform".

The global buyer system of shared platform combined with the expert review group to locate new product R & D design to meet the needs of different users, enhance the quality of cooperation with the group's service mode, protect users' privacy, and help users get the most suitable products from the mass of new products; design sharing mode allows enterprises to spend the least amount of cost and the least energy to easily obtain the best quality new product design results; provide a series of services for garment enterprises, buyers and wholesalers to provide effective and convenient sampling, selection, selection, analysis of popular market data and so on.

According to the introduction, "China Fashion Design sharing platform" currently has more than 100 contract designers including Japanese and French teams, more than 500 R & D teams, 5 large exhibition halls, and a total of more than 3000 products, which are updated weekly. The annual design and production of 30000 sets of sample clothing, now include women's clothing, men's wear and children's clothing.

The "China Fashion Design sharing platform" aims to create the product platform of the global designers' collection service, become a bridge and hub for enterprises to butt up the excellent design products, and integrate the industrial chain with the "design +" mode.

　

(Li Xin, Deputy Secretary General of China Apparel Association)

Then, Wang Tao, director of marketing of China Fashion Design sharing platform, tells the company representatives about the design direction, design inspiration and style of the product, and introduces the shared service mode and service system of "China Fashion Design sharing platform" through the analysis of the market.

He believes that due to the complex and changeable market situation at home and abroad in recent years, China's clothing enterprises actively respond to multiple pressures such as the upgrading of consumption, the increase of comprehensive costs, and the increasingly fierce market competition, and so on, prompting the pformation of the majority of garment enterprises and industrial clusters in China.

Under the platform of "industry + Internet", the "design +" mode has provided more possibilities for the pformation of the design mode of garment enterprises.

By optimizing the design products of enterprises, broadening the channels for acquiring design products, changing the original stock and sales methods of enterprises, forming a new type of production and paction mode with multiple styles, multiple batches, multi-channel and few batches.

The Chinese fashion design sharing platform provides an effective solution for the pformation of the design mode of the enterprise. By joining the platform to get the latest and most popular information, quickly understand the domestic trend data, save a lot of development funds, get the best quality supplier resources, quickly see the market and react quickly, which is what we are advocating now -- fast fashion.

(Wang Tao, marketing director of China Fashion Design sharing platform)

Next, the company's long-awaited sample tasting link, more than 300 different styles of autumn and winter new pattern clothing in accordance with the

Men's wear and children's clothing are divided into categories, waiting for experts to review.

Find suitable for their own business style products, participants will immediately docking with the staff, the scene is quite warm.

Follow up, intentional enterprises will carry out more in-depth docking with the platform, and enjoy a series of services such as sampling, selection, selection, analysis of popular market data and so on.

(Humen enterprises on-site sampling)

(Zhou Yiqi, vice president of China Fashion Association)

China

The activities of designing shared platforms will be carried out nationwide, and Hangzhou Railway Station, Chengdu Railway Station, and so on will be launched.