The Brand Of Quanzhou Shoes And Clothing Is Injected Into Hip Hop Fashion Culture.

According to the world clothing shoes and hat net, in the summer of 2017, a phrase "you have freestyle" became a hot word in the Internet. The Internet variety "hip-hop" in China exploded a popular hip hop craze, which made the hip-hop culture, which was originally very small in China, become mainstream.

In this era of IP madness, hip-hop culture has also been well received by many young people in Quanzhou.

Shoes and clothing enterprises.

Teenagers in Quanzhou

Brand will infuse hip-hop culture into products, and play a more youthful, dynamic and grounded features, and quickly occupy the market.

With the popularity of "hip-hop" program in China, Superme, Stussy, Air Jordan and other fashionable clothing are also on fire.

Lining and underground rap brand gosh launch joint shoes, Nike and Adidas in the "Chinese hip-hop" column, shines the fashion idol's personality.

After 90 and 00, these new human beings are becoming the mainstream consumers of the tide culture. Some tide cards also begin to emerge in the domestic market.

In Quanzhou, a lot of enterprises are pushing hip hop culture in the field of teenagers' shoes and clothing. Some of them are forward-looking. They promoted the culture of shoes and clothing in the last year's Joint International Hip Hop competition.

On the introduction of international masters, to create cutting-edge tide culture.

Products featuring individuality, fashion and unique concepts have gradually become the competition points among major brands, and the hip-hop joint venture has been launched.

Recently, POOVE's "full open" spring and summer new product conference was held in Jinjiang and was named SM Plaza Sports Center in 2018.

At the press conference, POOVE and WOD jointly launched the launching ceremony of brand resources strategic cooperation.

WOD, founded in 2008, is the largest international choreography competition in the world. This year, POOVE's cross-border cooperation with the global dance competition WOD not only sponsored events, but also launched hip-hop shoes for the world's top dancers.

Last year, Jill Limited signed a strategic cooperation on the formal signing of the international wave brand Paul Frank (big mouth monkey), both sides in the design and brand promotion of children's shoes.

Hongxing Erke has introduced Coldplay children's shoes. The dream of "Chao Chuang", duer A dream, has been committed to the brand's tide brand operation. Many local children's shoes and clothing enterprises such as Kate, happy Mickey, habi bear and so on have all made efforts to tide over culture.

In addition, the reporter found that a new three board has been called "new three board hip-hop culture first stock" company Xiamen Pu culture Limited by Share Ltd, its cooperation customers include Heng An Group, Hongxing Erke and other Quanzhou enterprises.

"Obviously differentiated" Chao Chuang "commodity is one of the core strengths of Duo A dream children's shoes, which are different from competing products.

Duo A dream official said that compared to the growth of the luxury market, the brand with outstanding personality and fashionable novelty continued to attract a group of loyal young fans.

With the development of society and the increasing diversity of values, the tide culture has become an indispensable new force. With its younger, vigorous and grounded features, the tide brand has been deeply loved by the young people and the hot mothers, and quickly occupied the market of one side.

The industry believes that in the next five years, not only the competition of retail and product, but also the competition of cultural industry.

Today, China's trend industry has grown into a big business spanning many fields such as fashion, culture, sports and so on. There were investment banks according to the annual sales volume of brands such as Adidas Originals, Nike Sportwear and Vans, and the volume of commercial volume in China's tidal market was estimated to be 500 billion yuan.

In recent years, many spring shoes have been under the banner of sports and leisure culture, and now they are gradually expanding towards the tide culture.

Fashion is a hot topic for young people to explore and never fail.

As the two generation successor, Chen Jingmin, general manager of POOVE, has had the experience of studying in the UK and has a unique view on the integration of Chinese culture and Western culture.

She told reporters, "hip-hop music as an example, for many people is only abstract symbols of music, but this year finally driven by capital, stars and large platform, to the spotlight.

Now, the gap between Chinese and Western pop culture is gradually narrowing, and those elements that are born in the streets and lanes are now attacking the mainstream culture from sub culture. "

"In the future, we will continue the consumption iteration of the trend industry.

No one can afford to ignore this new generation of consumers who are paying for it from 95 to 05.

Whether consumption iteration, multi business or new retail market has opened up a new pattern for the market.

Chen Jingmin said that in the next five years, it is not only the competition of retail and product, but also the competition of cultural industry.

Lin Xiaolin, chairman of Noah Brand Management Co., Ltd., said that young people are in the stage of rapid development of self-awareness and self realization. The trend culture has set up a platform for young people to show their individuality, providing direct or indirect ways to expand themselves.

Young people are not only the audience of fashion culture, but also the makers and disseminators of fashion culture.

Street dance, graffiti, skateboarding, hip-hop music and other pursuit of individuality and freedom of the trend of culture, youth trend dress as an important part of the trend of culture, and young people's psychological characteristics coincide, naturally get the favor of young people.

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