The Duty-Free Market Has Outperformed The Global Luxury Market.

In fact, the development of Internet and new technology is constantly reducing the global price gap of luxury goods, making it possible for "global orders and global distribution". Planned consumption after making appointments, consumption and on-demand customization will also become a trend.

The "Chinese consumer market" is becoming the "main battleground" for global luxury consumption. This is the conclusion of the Institute of wealth research five days after 8 years of observation.

At the moment, the third "China era" summit, sponsored by the TFWA world duty-free Association, is in progress. More than 400 global tax exempt groups CEO, international luxury brand CEO and tourism retail executives gathered to explore the future of the global tourism market and China's market opportunities.

In the past 5 years, the global tourism retail market has maintained a high growth. The tax-free market is an important part of the global tourism retail market. In 2015, its sales volume was nearly 380 billion yuan (RMB, the same below), with an average market growth rate of 18%. In 2016, it will also reach a record breaking 460 billion yuan, which will outperform the growth trend of the global luxury market.

It is worth noting that China, as the world's largest outbound country, affects the pattern of the international duty-free market.

With the upgrading of consumption, Chinese outbound tourism consumption and

It is also supporting the global tourism retail market. In 2016, Chinese luxury goods consumed abroad amounted to 630 billion yuan, and together with the domestic market, Chinese people bought 46% of the world's luxury goods.

Dean of wealth Quality Research Institute

In the face of global consumers with strong purchasing power, the view of luxury brands can not only stay in the "Chinese market" but also focus on the increasingly powerful "Chinese consumer market". In the era of Internet technology development, the concept of "Chinese consumer market" will replace the "Chinese market" concept. "Chinese consumers" will be much more important than the "Chinese market".

Zhou Ting said that the change of this trend will change the global development strategy of luxury brands. The future is not a single plan for the Chinese market, but a global synergy in production design, product pricing, market promotion, retail channels, e-commerce, logistics and distribution, and "global luxury price integration" will be a key trend in the luxury industry.

In the future, the Internet of luxury retailers will also be an industry trend.

The Institute of wealth quality predicts that the total retail sales of luxury goods related to the Internet will account for 11% of the total sales of luxury goods in 2017, and online pactions will be much larger than offline sales.

The Internet of luxury retailers will become the biggest growth point of the luxury market in the future.

This is indeed true. Recently, the international luxury group LVMH Switzerland.

Tigers are officially entering the Tmall platform. The two sides will work together to create a new mode of online consumption of luxury watches.

Besides LVMH's many luxury brands, many international brands such as Burberry (Burberry), HugoBoss (Hugo Bosse), Kenzo (Kai Zhuo) and Rimowa (Japan) have started official flagship stores in Tmall, ranging from clothing, shoes to underwear, bags and so on.

For more information, please pay attention to the world clothing shoes and hats and Internet cafes.