How Does A New Enterprise With More Than Ten Years Of History Achieve Invisible Champion?

A new enterprise with only a decade or so of history, why can it be praised by the world's management guru as the real invisible champion enterprise? Why do we let Paris

Why did the godfather come to the world?

The design master took the lead.

Why do thousands of international fashion buyers become fans? The answer is quality.

Quality and pattern are closely related. Without international structure, there is no international quality.

The international structure of this enterprise began to sublimate from the development history of China's cashmere industry.

According to the world clothing shoes and hats net, the history of Chinese cashmere is still very regrettable. The story of "dressing for others" is still on the stage.

Before the 50s of the last century, China's precious cashmere resources were exported abroad in the form of raw materials. Our processing capacity was limited to rolling felt, twisting wool rope, knitting sweaters, and building Mongolia bags.

While the Chinese are still rushing to solve the problem of eating and dressing, exporting cashmere to the price of wool, the British Dawson company has made cashmere sweaters in Chinese cashmere and sold it to the world market for more than 100 years.

After 1980s, China ended the single Plush free export, and the cashmere processing industry began to develop from the initial and rough processing to deep and fine processing, and the output and export increased significantly.

Entering the 90s, China's cashmere processing industry has entered a period of rapid development. Cashmere sweaters and cashmere products have been selling well both at home and abroad, and the price of no cashmere and cashmere sweaters has doubled.

After more than 20 years of development, China's cashmere industry has developed from the world's largest cashmere resource country to the world's largest producer of cashmere, processing, marketing and consumption.

China's cashmere sweater production ranks first in the world. The cashmere processing enterprises in the country have developed to more than 2600, but most of the enterprises still stay in the stage of OEM processing and simple manufacturing, and are unable to build world-class cashmere products in the field of design and fashion.

Fortunately, China's cashmere enterprises with international vision have foresight. They have begun to lead the trend of cashmere products in China. In the international market, the competitiveness of Chinese cashmere products is enhanced by the use of high-end design and exquisite quality, and export earning is increasing year by year.

The above background knowledge is a woman named Guo Xiuling told reporters.

Guo Xiuling is the boss of Shanghai Sha Juan Fashion Technology Co., Ltd., and also the founder of "SANDRIVER", which began to dominate the world fashion field.

In order to let the world know this brand, Ms. Guo Xiuling has been shuttling between five continents for many years. She has paid a visit to the experts and visited the virtuous school, drawing on the experience of many countries in developing international luxury brands, and is trying to push the SANDRIVER Chinese national brand to internationalization.

Guo Xiuling is a native of Inner Mongolia. After graduating from college, he was assigned to a famous cashmere enterprise in Western Inner Mongolia. After accumulating ten years of research and development experience, he was invited to study and develop in Germany as a leading technology giant in China's cashmere industry.

During the two years in Germany, she was the only female developer in that field, and the only Chinese to do such a core research.

Two years of diligent research on the Rhine river made her a Master capable person, becoming the most basic developer in China and becoming a technical expert in the field of TOP5.

In 2002, as a technology shareholder, Guo Xiuling returned to China to establish a joint venture with German and Hongkong people. She owned more than 200 patents and played a very important role. She became a supplier of many luxury brands in the world. Over the past decade, enterprises have been steadily advancing as partners in many overseas brands.

A rare tolerance for flaws.

Wu Xiaobo, an entrepreneur and financial writer, has studied many industries, especially the manufacturing industry. In many points of view, the manufacturing industry has now been caught in the pain and hesitation that has never been seen before.

At the beginning of 2012, when most OEM enterprises in China were still satisfied with the processing cost, Guo Xiuling, who had already had an international view, had been looking forward to danger in the future.

Is it going to continue to be a foundry, making money safely and steadily, or going on a risky and unpredictable road to make its own cashmere brand?

Guo Xiuling, who had deliberate, cut off all factory orders overnight, said goodbye to all the clients, and determined not to make suppliers to Maxmara and other international brands, because she wanted to go to the world stage, and she would become "Maxmara" herself.

Since then, she and her team have only done one thing - stick to the Seiko work in the traditional textile industry.

Adhering to the quality and achieving SANDRIVER has also been favored by overseas consumers.

Because customers can not see the production process, products become the only medium of communication, and consumers make a 100% return by purchasing products.

SANDRIVER no matter what style, the quality is always the first priority.

What do customers value most in manufacturing industry? Perhaps many industries ignore the quality and pay more attention to economic income, but for SANDRIVER, the team is more interested in promoting the economy with quality.

In the field of workmanship, no matter what skirt, trousers or a scarf, no corner can be found anywhere.

It is inseparable from the workers and managers of every process in the production process. They are very careful in controlling the quality.

In the face of products that are not up to standard, any employee will not hesitate to scrap, perhaps for many people, this kind of zero tolerance to defects even reached a severe degree.

It is precisely this kind of harsh nature that makes ordinary people unable to understand, so that SANDRIVER has won the praise of all customers for quality.

The whole brand team persevered in its quality, which made Guo Xiuling feel gratified.

None of the employees has given up the pursuit of quality. No one has given up this commitment. In order to make the best products, the best raw materials, best technology and excellent workmanship are used.

With the increasing popularity and praise of customers, SANDRIVER has gained real customers.

"It is the product that has made the SANDRIVER brand, the product quality must always be the first, and the second is innovation and creativity."

No matter where he goes, Guo Xiuling always says so.

Rare resources matching Seiko

Cashmere is a raw material and a limited resource. Although there are many pastoral areas in Inner Mongolia, cashmere is less and less affected by natural environment and human factors.

Because of this, Guo Xiuling matched the top cashmere resources with the most advanced technology and made the luxury of cashmere to the world.

Countless international luxury brand predators gathered in Guo Xiuling's hometown Inner Mongolia launched "Cashmere war" to grab the best quality cashmere in the world.

In the first place, Guo Xiuling decided that in Alashan, Inner Mongolia, the top raw material base in the world has been selected. Only the villi of the lambs at the age of 1 will be used as raw materials for the products.

You know, a sheep can only produce such super cashmere once a lifetime. After removing impurities from every lamb, only 15-25 grams can be used. Only 20 lambs can make a cashmere shawl, which is thin as Xuan paper. The production process also requires a lot of time and labor costs.

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"Even if the production cycle is very long, even at a high price, cashmere should be made to its standard, so we must use intensive work to match the market value, just like a good horse with a saddle.

Let the elegance of cashmere be reflected without any damage, so that the herdsmen can live as dignified as they do abroad.

Since its establishment, Guo Xiuling has built more than ten boutique shops around the world, and its own website sandrivercashmere.com. Its products are exported to the United States, Germany, France and the United Kingdom and other places all over the world.

You know, the return rate is 75% in Germany! The most stringent quality of a country, the unconditional acceptance of a Chinese brand and the reputation of the SANDRIVER brand website 5 stars.

Industry is desolate and brand new

There are two kinds of enterprises in the manufacturing industry, one usually outsource products or directly purchase goods from factories, while the other enterprises have relatively sound industrial chain, from raw materials processing to sales, and all of them are completed alone. SANDRIVER has been on the second road since its establishment.

She has made up her mind to drive the industry with brand and reverse the declining trend of the industry.

Facing the internationalization strategy, SANDRIVE's chief designer hired Koshino Junko, a world-class fashion designer.

Guo Xiuling knew that only the design was at the top of the fashion, the materials also used the top materials, the production process must also be fine and rigorous, and the quality guarantee of the whole product chain could be unified, otherwise the quality of the products would be difficult to be world-class.

There is an interesting thing, Guo Xiuling once took design drawings to find factories in Jiangsu, Zhejiang and Shanghai, but was rejected by almost all manufacturers.

The refusal is because they can't accept the high quality control standards as Hermes.

"More and more enterprises are accustomed to making a lot of things to win in quantity, but fewer and fewer companies really pursue fine workmanship and high-end quality."

Domestic luxury goods must be created, and manufacturing and control standards need to be further improved.

Although SAND RIVER is not the originator of this industry, it sticks to the industry's conscience and vows to lead the industry to internationalization with brand.

Guo Xiuling learned from the experience of overseas luxury enterprises and set up R & D centers and manufacturing centers for SANDRIVER.

These two departments will be the lifeblood of SANDRIVER, one is responsible for creative research and development, one is responsible for production, and continues to make blood for brands.

Jan-BenedictE.M.Steenkamp, a marketing specialist at the University of North Carolina, has conducted a comprehensive study of SAND RIVER products and brands in the past two years, and published a 37 page analysis report, which has been widely disseminated as a case in the global business school.

Professor Hermann Simon, the famous German economist and the father of the invisible champion, took the SANDRIVER in 2015 as a case to analyze the history and products of the invisible champion.

In 2016, Guo Xiuling was invited to give lectures to 80 business owners and business elites from 30 European countries. He made a keynote speech on product and brand building, industrial pformation and international brand promotion.

More and more foreign operators and marketing experts are concerned about SAND RIVER, and recognize the brand's pursuit of high quality business philosophy.

Firmly believe in the future of the industry

In Guo Xiuling's view, adherence to quality and protection and inheritance of traditional handicrafts are very important. "Whether I am a person or a SANDRIVER team, it is far from enough to stick to our persevering. Only if everyone adheres to the high standards of the industry will he become the leader in the industry and even the best in every industry in the world".

Now that China has become a big consumer country, consumers need more and more small, personalities and refinement, our industry needs to catch up with this demand.

Although we worship Western luxury goods, we have valuable folk artisans. We should carry forward "made in China" and make "madeinchina" an honor.

At present, SANDRIVER has been appearing for several years in Paris fashion week and New York fashion week. It has won the favor of ambassadors from various countries, Paris fashion godfather, manager of department store, and fashion designers. The SANDRIVER stores in every fashion capital of the world are also being built.

SANDRIVER, with its top brands in the world as its competitors, sticks to the brand and Seiko meticulous work, and works together with the world's first class artists to create a win-win situation in order to maximize the added value of the brand.

Guo Xiuling, the "Cashmere preacher", firmly believes that the future of China's cashmere industry will eventually lead to a bright road.

We look forward to looking forward to a wonderful Chinese legend and ascend to the magnificent stage of the world at an early date.

More interesting reports, please pay attention to the world clothing shoes and hats net.