Zhuo City Partners: A New Revolution Mode In Retailing Industry

When

After putting forward the new retail theory,

Led by a large number of China

Fast fashion

With the rapid integration of the new retail essence and a combination of its own entity terminal advantages, a series of competitive new models have been launched. China's fast and fashionable fashion is also starting the "urban partner" mode, absorbing the new retail essence, changing the traditional fashion retail mode, effectively enhancing the communication between the manufacturing system and management information system, speeding up the speed of the product reaching the retail terminal, shortening the distance between the brand dealers and the distributors, and making complementary advantages through brand dealers and partners. The mode of urban partnership makes the production and marketing links more intelligent and personalized.

City partners: jumping out of brand and brand competition, opening up competition between business circles and business circles.

Brand and terminal are the foundation of the establishment.

Zhuo has a deep understanding of the entity mode reform. In 2016, the "urban partnership" project was launched by the joint direct management mode, which was taken by Zhuo Zhuo headquarters for decision-making, procurement, management and other matters to reduce the workload of the partners, and to shoulder the risk of inventory independently, so as to ensure the profits of the partners.

It improves the traditional franchisee's lack of information management tools, and makes reasonable use of big data to understand the sales status and inventory status of each terminal, making analysis and prediction.

In this way, the lack of decision-making reduces the speed of supply chain reaction.

But raising brand and entity competitiveness does not mean sitting back.

According to the market report of Zhuo Zhuo operation Department, the competition of China's fast fashion women's clothing is no longer a competition between brand and brand, but a competition between business circles and business circles.

The shopping environment of domestic cities has undergone tremendous changes. Shopping centers, including shopping, leisure, entertainment and catering, have become the mainstream consumption places. For the major consumer groups of clothing brand enterprises, shopping modes such as pedestrian streets and department stores have become outdated.

In view of this situation, Zhuo takes the data evaluation of lots, business areas and shopping complexes in two or three cities, selects quality shops for joint operation, establishes flagship stores in large shopping centers, and promotes the development of some small shops in the region through this aircraft carrier shop combination, carries out strict and unified standardized management, and promotes the successful experience of flagship stores.

Zhuo: business needs more professional fast fashion sales talents.

In the terminal sales personnel, especially in the competitive city shopping centers and other business circles, the sales of fast fashion women are highly dependent on talents.

In this regard, Zhuo's professional retail operation team directly manages and sells the stores, while the partners only need to be responsible for the provision and staff costs of the shops. The team can enable the shops to enter the state of operation in the shortest time and provide quick response measures when the market fluctuates.

In order to ensure the profit of each terminal store, the sales volume of each store is continuously improved through the digital system management mode.

Sales in various regions are quickly collected to the digital center. Zhuo's headquarters set specific sales strategies according to the situation, and launched personalized and targeted products.

The rejection of product homogenization has always been the direction of efforts. The specific sales situation and big data analysis of urban partners are important drivers of brand personality.

As a fast fashion brand that stands for garment industry for more than ten years, Zhuo is based on its strong brand market appeal, and strive to create a new urban partner operation mode.

It has a fast fashion fast fashion supply chain, and a group of elite talents who are selling more and more continuously deliver the brand new women's clothing products to the masses of consumers, conveying their unique fashion attitude.