Yin Man Double 11 Six Major Planning Shop Under The Line Preheating 11.1 Yuan Spike

Yesterday morning, Internet

brand

Launched a "offline spike", as a double eleven warm-up.

Spike is no wonder, but the physical shop is still quite fresh.

Fang Jianhua, founder of Yin man, said that at 11:00 a.m. on November 1st, he will conduct a "11.1 yuan spike" campaign in 111 stores across the country for an hour.

"The main purpose is to let more consumers know the entity store of Yin man, and at the same time also want to strengthen the concept of double eleven online shoppers.

According to him, the shopping malls all over the place gave him many resources support, including advertising, security support and so on.

It is understood that in addition to the physical shop spike, eleven of this year's plan for Yin man has the following plans:

First, we will stock 400 million this year, of which 100 million will be under the line.

Special contributions amount to 4000.

Two, for the first time, we will get through the first two lines.

Yin man said that the more than 300 shops under the joint line, the same price, the end of the same price.

Three, multi category simultaneous participation: including

Furniture, shoe bags, sundry goods and other categories will be involved in the double one.

Four, control inventory, try to supply and marketing dual control mode.

Yin man said that this year will give greater profits to suppliers, and let them participate in the double eleven commodity planning and development and production planning.

Five, logistics outsourcing management.

It is reported that since 2012, Yin man has managed warehousing and logistics.

The relevant responsible person said that in order to solve the pressure of concentrated shipments, the company will further improve the implementation of sub warehouse delivery and cooperate with several logistics companies.

According to the introduction of Yin man, its sales target this year is: Yin man brand completes 120 million sales volume, and the Hui Mei group completes 200 million yuan sales volume.

Line up and line up. "

Fang Jianhua explained this way.