The Light Luxury That The Masses Can Afford Is In The Chinese Market.

The jezejit group, which represents many luxury goods, has recently rejected the intention of a very high-end jewelry brand.

Although the brand can make the brand of the group agent brand look more high-end, atmosphere and grade, but after careful consideration, Haining still refused to throw the hydrangea.

As the managing director of the group, Haining rejected the fact that today's high-end luxury brands have become a publicity display in China's stores, while interested consumers have gone overseas to buy them.

Haining believes that the current focus of the group is to tap the real demand of Chinese consumers, and the high-end brand that the public can afford is their first choice.

Furla, chief executive of Italy light luxury leather brand, revealed that its brand sales in the Asia Pacific region increased by 32% over the same period last year.

In February this year, Furla formed a joint venture with Hongkong Lifeng group to expand its business in China.

Coincidentally, the United States

And clothing brand Kate Spade recently decided to set up an Asia Pacific Headquarter in Hongkong. Its parent company Fifth & Pacific is also planning to sell its two other brands, Lucky Brand and Juicy Couture, in an effort to develop a thriving and light luxury market.

Because of the emergence of a large number of new middle class and the continuous progress of urbanization process, UBS Securities's analysis report pointed out that the mass consumption of luxury goods is the long-term trend of the Chinese market.

In Lu Xiaoming's view, the product of the entry-level market of luxury goods will continue to grow in the future. Products suitable for the middle class will continue to grow, and the growth rate may be as high as the growth of luxury goods in the previous two years, because these products are the real needs of Chinese consumers.

Introduction of household appliances to mainland China in 2012

After Dyson, Dyson has opened 85 retail outlets as of July 2013. By the end of this year, the company will have another 80 to 90 stores.

Behind the rapid deployment of the channel is the expectation of jCG on the market potential represented by China's growing middle class and new rich people.

"More visionary brands should place consumer groups as local consumers."

Instead of just buying overseas, I think the opportunities in this industry are based on local conditions. "

Haining proposal.

Whether today's agents are more interested in brands or the performance of different brands in the Chinese market is proving the fact that light luxury is in the right direction.

Luxury goods seem to go through a longer period of reprieve.

"The slowdown in China's luxury market last year may not be a temporary phenomenon, but a new normal."

Angela Ahrendts, chief executive of Burberry, a British luxury brand, warned in an interview with foreign media a few days ago.

From the financial data of 2013 and the anticipation of many people in the industry, Angela's view is not a alarmist talk.