Anta: What Kind Of Sparks Will Happen When The Tradition And Fashion Collide?

When tradition and

What sparks will happen in the collision? In June 29th, the Chinese sports delegation held the Rio Olympic equipment launching ceremony in Beijing water cube in 2016. Anta, the partner of the Olympic Committee of China, was careful.

The highest glory of Chinese sports is created.

Finally unveiled the mystery.

It is reported that the design of this champion dragon clothing is specially invited to the famous fashion designer Masha Ma as the design consultant of the champion dragon clothing, and finally to create a Chinese traditional and modern fashion perfect combination of the award dress, so that the audience is amazed.

Li Yingchuan, assistant director of the State Sports General Administration and vice chairman of the Chinese Olympic Committee, led by the State General Administration of sport, the champion dragon clothing design consultant, the famous fashion designer Masha Ma, chairman of the board of directors of the Anta group and CEO Zheng Jie, Anta Sports Products Limited brand president Zheng Jie, Olympic champion Guo Jingjing, Zou Shiming, Wang Hao, Wu Jingyu, Wu Jingyu, Lei, and together with nearly 100 journalists from all over the country attended the launching ceremony of "champion dragon clothing".

The unveiling of Olympic champions and 22 models finally revealed the mystery of the champion's dragon clothing.

At the same time, Anta also provided the Rio Olympic Games equipment for gymnastics, trampoline, weightlifting, wrestling, judo, boxing, taekwondo, rowing, canoeing, water polo and other ten national teams.

In addition, Anta has launched the Olympic movement with the theme of "breaking down", hoping to inspire a new generation of Chinese athletes to show the strength of Chinese sports to the whole world in a month's Rio Olympics.

Eight years hand in hand to create brilliant Olympic Games in China

Anta has been a partner of the Chinese Olympic Committee since 2009. In the past eight years, it has joined hands with the Chinese sports delegation to compete for more than 30 international competitions such as the Vancouver Winter Olympic Games, the London Olympic Games and the Sochi Winter Olympic Games. It has provided a full set of award winning equipment, demonstrated the spirit and style of Chinese sports to the whole world, and together with the Olympic athletes of China, created a brilliant chapter of China's Olympic Games.

From the Vancouver Winter Olympic Games "China knot" to the ice and snow, to the Guangzhou Asian Games "Olympic flame" passion Asia, the London Olympic Games "champion dragon clothing" to honor the British, and then to the Sochi Winter Olympic Games "big China", Anta's dedicated equipment has been accompanied by Chinese athletes boarded the podium, and again witnessed the glorious moment of Chinese sports.

During the two Olympic Games, Anta has been strongly supporting the development of China's sports industry, spreading the Olympic spirit, and deeply participating in the promotion of the Olympic movement in China.

Since joining the Chinese Olympic Committee in 2009, Anta has provided the general public with the opportunity to experience the Olympic spirit and culture through various activities such as the National Fitness Day, the sunshine sports festival, the Olympic day long run and the Olympic Games' public welfare service.

During the Rio Olympic Games, Anta will continue to provide a full set of award equipment for the Chinese delegation, and will also provide competition and training equipment for more than ten national teams of the 4 sports management centers, such as the boxing Taekwondo Sports Center, the Gymnastics Center, the wrestling sports center and so on, to help them better display themselves in the arena.

From London to Rio, Anta and the Chinese Olympic Committee "encourage each other and grow together" to help the rise and strength of Chinese sports.

Fashion leads, Chinese elements interpret world views.

In order to create an Olympic award dress that is more in line with the trend and fully display the spirit of Chinese sports, the design of this champion dragon clothing specially invited the famous fashion designer Masha Ma as the design consultant of the champion dragon clothing, and finally created a winning costume that perfectly combines Chinese traditional and modern fashion, and supports the Olympic athletes' expedition Rio in China.

The illusion of light combines with the art of paper cutting to create a generation of "light and shadow dragon" modeling, and combines the dragon's body with running action to form a never ending and progressive posture. It encourages the Olympic athletes to forge ahead and break through themselves. Anta also makes the "light and shadow Dragon" a reflective effect. It means that the new generation athletes become the brightest stars in Rio Olympic Games, while the chest is supplemented with glittering silver reflectors decorated with the words "Zhong", meaning the hot Chinese heart is unchanged. The core concept of this champion dragon clothing still revolves around the concept of traditional Chinese spiritual Totem "dragon", using modern neon.

In order to make athletes wear more beautiful and comfortable, Anta based on the athletes' volume database that has been built over the years, carried out 3D three-dimensional tailoring for the champion dragon clothing. The whole dress was more upright and upright, the two arm three dimensional structure spliced elastic cloth, increased the movement can lift the scope, let the movement have no sense of constraint, and enhance the feeling of wearing comfort.

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Technology, VR technology and other Olympic Games

Anta's "go to break" Olympic theme slogan is not only a good expectation for the new generation of Chinese athletes, but also encourages Anta to break through the limit and constantly subvert innovation.

At the Rio Olympic equipment launch ceremony, Anta joined hands with Samsung to adopt a new virtual reality technology, successfully integrating all the people into the Olympic Games with innovative mobile technology, giving each participant an unprecedented visual experience, immersing himself in Rio Olympic arena, and witnessing the exciting moment of the Chinese sports delegation's Rio Olympic equipment release in 2016, experiencing a "different" Olympic Games.

In addition to the technology of the conference, the champion dragon clothing itself combines the latest technology developed by Anta.

Innovative sticker technology allows fabric and lining to maintain good cohesive force, free air and good air permeability. At the same time, fabrics use special water repellent technology to achieve waterproofing under the premise of ventilation, which can effectively resist Rio's occasional rain and anti fouling function in the season to make stains easy to clean.

It is worth mentioning that the inner layer is cooled by xylitol, and even in hot Brazil, it can be refreshing and pleasant.

"Olympic award dress material comes from DuPont's renewable energy polyester fiber environmental protection material. Warp uses recycled fiber made from Coke bottles, and weft comes from corn as raw material and is pformed into Sorona fiber by biotechnology.

We hope to integrate the concept of health, environmental protection and public welfare into the prize winning equipment, so that the champion dragon clothing will be more meaningful.

Zheng Jie, President of Anta brand, said.