On Saturday, The Shoe Industry Did Not Produce A Satisfactory Pcript.

domestic

When the company launched its A shares on 2009, the industry had high expectations for its shares in 2009.

Footwear industry will be the biggest in the future.

International level is relatively high.

However, seven years later, the shoe company did not produce a satisfactory pcript.

Since 2012, the main business data of Saturday also began to show a downward trend.

Data show that in 2015, Saturday realized operating income of 1 billion 642 million yuan, a decrease of 6.60% compared with the same period last year, and realized a net profit of 22 million 534 thousand and 600 yuan attributable to shareholders of listed companies, a decrease of 37.32%% compared with the same period last year.

Of course, this is not a problem encountered by a company on Saturday.

In fact, with the weakness of the whole women's shoes industry, the development of many shoe companies in China has fallen into a "bottleneck".

This has nothing to do with the overall environment of the consumer market.

In recent years, young consumers have changed their way of getting information.

After the growth of the new generation of consumers, their changes in brand cognitive style lead to the change of young consumer behavior.

And some of the traditional shoe brands in China are homogenized, and even the mobile line faces many problems, such as high cost of flow acquisition, low conversion rate and so on.

In the case of stagnation or even retrogression, many enterprises began to pform and seek other directions.

Last year, after announcing the pformation of fashion industry last year, in June 13th, it again announced that it was planning to set up a subsidiary company, "Shenzhen Fashion Star Fashion Technology Co., Ltd." (hereinafter referred to as "fashion technology") in June 13th.

It is reported that the registered capital of fashion technology is 10 million yuan, the company holds 80%, and the Shenzhen raccoon Internet Mdt InfoTech Ltd holds 20%.

The new company is mainly engaged in social media integration services and brand IP incubation. Its main business scope is Internet, self media brokers, software system development, and related management consulting services.

On Saturday, it said that the trend of consumption trends, the bottleneck of traditional business development and the enrichment of media tools jointly promoted the outbreak of the net red economy.

To achieve the leap from "net red" to "net red economy" requires high quality social assets and appropriate business models, as well as complete operational tools and means (big data tools).

On the one hand, the establishment of a new company will help further improve the company's operational channels on Saturday, enhance the overall competitiveness and profitability of the company. On the other hand, it will get new business opportunities and growth points through brand incubation and IP incubation.

However, net red and IP hatching are a set of industrial chains with brand building, content marketing, big data analysis and supply chain sales. Whether traditional enterprises can show advantages in this process remains to be seen.

But on Saturday, the determination of the pformation is quite modest. In March of this year, its company name has been renamed "Saturday Foshan Limited by Share Ltd" from the "Limited by Share Ltd of Saturday shoe industry", and it intends to enhance the profit of enterprises through the new Internet innovation and promotion mode of diversified products, pan fashion and entertainment.