What Will Burberry'S Performance Be?

In the past, the six series of a year became a large number of big brands.

Consumers also like to see their success and choose to follow the footsteps of big show to follow the footsteps of fashion.

Recently, however, such a situation has to be broken.

Before this year's fashion week, Burberry pioneered the idea of combining double shows and streamlining clothing lines, which is conducive to the unification of global brand strategy.

However, Tom Ford announced that it was following the footsteps of Burberry and began to merge two shows.

Just when we thought the merger of the two show queues was fixed, Moschino immediately announced that it was also joining the double show queue and made an amazing move: opening up.

Ticket authority.

In addition, CK also followed the gimmick of "global creative strategy unification", quietly merging the men's and women's show.

In any case, the webcast or the opening of the show, or the merger of two shows, this shows that the current fashion circle is paying more and more attention to the consumer experience.

Whether or not we can form a new and effective operation mechanism remains to be seen.

Although many big cards seem to be disdain for this.

However,

To a certain extent, it is good for designers and brands.

Not to mention how a year's six series of deployment designers need to work overtime, even the inspiration machine will lose their spirituality for a long time.

Therefore, this is avoided to a certain extent.

The "casual" similarity in design can also make the designer with too much pressure breathe.

In addition, for suppliers, this is also a good thing.

The release of too many series results in the fact that suppliers must ship all the goods within the stipulated time, which is not conducive to the perfection of the production process, and also disrupts the supplier chain of the formation mechanism.

Moreover, for brands, the advantages outweigh the disadvantages. However, in terms of the cost of displaying millions of shows, double shows can pay double the price, which is equally or even better than expected, and no doubt can reduce the production cost of the brand.

However, it is obviously unacceptable for Moschino to take the lead in opening the show tickets.

On the one hand, it not only loses the mystique of the brand, but also concealment more real consumers on the other hand.