The 3.0 Era Of Leather Clothing Industry Is Coming In Silence

Reviewing the development history of leather clothing industry in the past 30 years, each round of new growth is behind the emergence of industrial hot spots. For example, around 2005, the "raw material revolution" led by light and thin materials appeared in leather clothing, which made leather clothing quickly get rid of the chronic disease of "thick, heavy, stupid", and gradually turned leather clothing from "cold proof products" to "fashion products". Around 2010, the fur clothing market entered an "outbreak period", and the fur clothing industry of China's leather industry clusters such as Haining in Zhejiang Province and Tong'erbao in Liaoning Province also entered a "fast lane" of development. In addition, hot products such as "Nick clothing" and "fur integration" have also played a role in the development of the industry in varying degrees.

According to the law, in 2016 Leather clothing The industry will be the "neutral year" when it reaches the bottom and rises slightly, and also the breeding year of "leather clothing industry 3.0". To meet the arrival of the "Industry 3.0" era, the whole industry needs to achieve more extensive and in-depth changes. In any way, we need to change people, minds and content——

The so-called "replacement" means that the industry needs more new generation entrepreneurs to enter. While "changing the head" means that the concept of industry development will undergo revolutionary changes. Fashion, internationalization, "Internet+", "design+", "era of consumer sovereignty" and other concepts have become the trend of the industry. For enterprises, it can even be said that "those who follow the trend will perish if they go against the trend";

"Change content" includes the whole Industrial chain Re integration and improvement: enterprises must be closer to consumers and more fashionable in product style, structure, color and other aspects, and more intimate in after-sales service. It is worth noting that informatization has quietly penetrated into leather clothing products. For example, some enterprises have tried to implant chips in clothing, so that they can timely understand consumers' wearing frequency, washing and nursing needs of the product. Some experts in the industry said that the leather clothing industry“ Embrace the Internet ”There is no doubt that it will be more in-depth, and its connotation is not only e-commerce, but also big data and cloud computing bring great changes to the industrial chain

"In five years' time, the overall scale of the leather fashion industry will certainly be larger than it is now, but the traditional leather clothing enterprises that cannot achieve the" three changes "in time may disappear more than 60%!" Ren Youfa stressed. This means that leather enterprises that closely follow the pace of the times and industry development and give priority to "three changes" can find their own positioning and development space in the recovery market and become outstanding enterprises in a new round of development.

Many experts in the industry also believe that with the price of raw materials falling to a historical low, there will be a honeymoon period of affordable shopping for consumers and low procurement costs for enterprises. At the same time, with the promotion of the "design+" strategy of the leather industry represented by Haining, the industry's product development capability and the manufacturing enterprise's process level are constantly improving. In 2016, the leather industry will be able to provide consumers with leather products with real low prices, excellent design and good quality, thus making the leather clothing industry emerge more new hot spots under the new normal.