This Spring Festival New Play, Alipay Directly Into Wechat'S Social Hinterland.

Everyone is looking forward to this Spring Festival Gala. Alipay Hundreds of millions of people are involved in the red envelopes. In January 28th, Alipay's Spring Festival Gala red envelopes played "fukha" formally launched. Users added 10 new Alipay friends to get 3 cards, and had the opportunity to divide the 200 million red envelopes of the Spring Festival Gala. This game instantly ignites the enthusiasm of users plus Alipay friends. In order to set up Qi Fu, users have been using WeChat's "friend password" and Alipay friends to enter Alipay group. Overnight, a large number of social relations chains flow to Alipay. At 2:30 on the afternoon of 29, the squeak was shielded by WeChat's friends circle.

This Spring Festival Gala, Alipay has become an exclusive interactive platform. Apart from the "cash in the chew" cash package, the most popular concern is the "fukas" red envelopes: the user can only divide 5 Alipay cards into 200 million grand red envelopes.

For Alipay, Alipay has set up a viral way of Playing: in addition to the Spring Festival evening rush, it can get 3 tickets by adding 10 new friends. Fokas And friends can exchange cards with each other. As of the time of dispatch, 245 users gathered five benefits, and the amount of red envelopes per person can be 816 thousand.

This innovation is the nuclear weapon of Alipay's "harvest" chain. Alipay launched the "password" before this time. "Creak" is a friend adding tool of Alipay. Users only need to generate a "password" in Alipay to share it with WeChat group or WeChat friend circle. If you see friends, you just need to copy them. Next time you open Alipay, you can automatically add friends. 29 on the morning of 11 o'clock. WeChat group The "squeak" of Alipay has been overwhelming.

On Taobao, there are even sellers selling fortune cards. Analysis of the industry, with red packets as a fulcrum, let users gradually accustomed to interact with friends in Alipay, plus more than 400 million of the real user group, Alipay will directly into WeChat's most core social hinterland, to achieve "Normandy landing."