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Key To Success In Store Operation: Accurate Positioning Of Clothing Prices

2016/1/31 15:17:00 89

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   Price Importance

People who know something about online shopping, or who often buy online, know that the biggest attraction of online shopping is nothing else, just because the price is low, which is far lower than the price of the same commodity of entity merchants. This is also the deep reason for the vigorous development of e-commerce in China, and also the most important reason for the future development of e-business. Therefore, price is the most sensitive nerve in clothing sales, and it is one of the most important determinants of clothing sales.

  

 Key to success in store operation: accurate positioning of clothing prices (Figure 1)


Accurate positioning of prices

How to accurately locate the price of clothing to make clothing sell well? There are three aspects involved.

First of all, prices should be accepted by the vast majority of consumers. This will enable customers to enter the shop, to browse, or to sell a certain garment. The price of the base is too high, which makes the customer think the clothing store is very dark. The boss, who is so black and so slaughtering, dare to mark the shop in a fixed fashion shop. This negative information will pass through the customer's mouth. The result will make the shopkeeper lose the long-term profit for the immediate profit, and the result is that the clothing store closes and leaves.

Secondly, we should consider the same price. clothing Quotations. The price of the same kind of clothing should vary little, and the profit is quite equal. Otherwise, it will cause customers' various conjecture. Of course, the right low point will not matter. The appropriate high point may affect the sales of clothing and the shopping experience of customers, and the business of clothing stores can hardly be sustained. However, sales promotion or so-called quarterly loss sales are not listed here, which is the normal price.

The last thing to remind us is that we can not determine the low price, so that we can reduce the most basic profits compared with the same clothes, and then buy and store clothes. Renovation Lack of money at any time will have a very bad effect on business.


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