Buyers Gather To Enhance Customer Capacity

In recent years, the competition of retail terminals in China is becoming more and more serious.

Due to the high brand repetition rate, poor renting capacity and the declining ability to gather crowd flow, the department stores are losing the public's attention. The new collection of stores in China has begun to gradually enter the public view, and has become a favored investment destination for shopping centers.

In foreign countries, although shopping centers are also eating away the living space of single department stores, department stores can still retain a place and have a harmonious coexistence with shopping centers.

The reason lies in foreign countries.

Own brand, good brand combination and goods purchased by oneself.

For example, Japan's Yi Dan Dan department stores, many brands are unique to their own. They not only have the capital of monomer operation, but also can enrich the brand diversity of shopping centers and increase the penetration of shopping centers to target customers after they enter the shopping mall as the main store.

On the contrary, in China, the department stores take the "two landlord" type of joint operation mode, which leads to the brand structure and category combination of domestic department stores.

All of them are basically identical. After entering, they did not really enhance brand richness and customer capacity.

Relative to the existing main department stores.

The commodity can maintain a full discrepancy and keep the overall positioning of the shopping center consistent, so as to avoid the phenomenon of "store side by side" and effectively enhance the fullness of the brand structure.

In the future, the main shops of shopping centres may consist of 35 small collection shops, which will not only increase the flow of customers, but also have higher rental income.

Compared with the exclusive stores in the shopping center, the collection stores also have strong advantages.

According to the survey, the guests do not stay in a single brand store for a long time, but in the store, the guests stay 3 times as long as the single brand store.

The collection store mode can reduce the rental pressure and personnel cost per square meter in the store, which is about 15% lower than that of the single brand store, but sales can increase a lot.

In the future, the shopping center may gradually evolve into a pattern of "gathering stores + franchised stores + matching".

The proportion of collection shops should be 40%, but the rental income brought by this 40% to shopping centers will be more than twice the rental revenue brought by the same department stores. The buyer's collection store will play an important role in the upgrading of shopping centers in China.