Hai Lan'S Home Is Expanding And Expanding, And It'S Up To UNIQLO.

The reasons for the cold winter of Hai Lan's "Pride and pride" industry, including the positioning of "high performance price ratio and fast fashion", have built up the barrier of mode, "vigorously pforming the terminal stores", and "the strong terminal capability is an important advantage different from the competitors".

"Every day I want to change careers and become laymen forever.

In the ordinary industry, there is a return if we stand firm. "

Adhering to this concept, Zhou Jianping's Helen house has never done anything "cross-border" since its founding.

In 2015, when the big clothing listed companies put money in other areas to disperse

When the single main business risks, Hai Lan's home has not stopped its pace of expansion.

according to

Information released at IPO: in 2009-2011 years, the number of stores in the company was 903, 1389 and 2096 respectively.

Among them, the number of stores in the main brand "Hai Lan Jia" has increased from 655 in early 2009 to 1919 at the end of 2011, with an average annual compound growth rate reaching 43.09%, and the women's clothing brand "Ai Ju rabbit" has 177 stores.

At the end of 2012, the number of "Hai Lan Jia" brand stores reached 2390.

The semi annual report 2015 showed that 207 new stores were opened in the first half of the year, and the total number of stores at the end of the year was 3382, representing an increase of 6.89% over the end of the first half of 2014.

The company's two other new clothing brands are also in sync, with 40 new stores and 274 total stores at the end of the year.

There are 29 new stores, and the total number of stores at the end of the year has reached 128.

The expansion of stores has become the main driving force for revenue growth.

In September 3, 2013, at the meeting of investors at the Hai Lan home, chairman Zhou Jianping publicly called UNIQLO, which triggered a sensation of public opinion. Zhou Jianping again stressed to the media: "I am serious."

The main clothing for men and women is the UNIQLO, which is not the same as that of the main man's dress, Hai Lan's home. Therefore, Zhou Jianping's public challenge is also questioned whether he chooses the wrong target.

But Zhou Jianping has repeatedly affirmed that the home of Hai Lan has made UNIQLO an opponent.

"Hai Lan's home also provides more and more men's casual wear besides business suits, and its pricing is becoming more popular, and there are overlaps between customers and UNIQLO."