Will Kobe Retire Affect Outdoor Sports Products In The United States?

In November 30th, Lakers star Kobe Bryant wrote in person's Forum: "I 'm ready let you go" officially announced that he will retire after this season.

As soon as this article was released, many fans landed on the forum for details, even the forum was once in a state of collapse.

It is understood that in 1996, Kobe entered the NBA in the first round and thirteenth position, and then began his basketball legend career.

By the end of the season, he has been in the NBA League for 20 seasons at the age of 37.

So far, it has won 5 Championships, 2 finals MVP, 1 regular season MVP and 2 Olympic gold medals, and has been selected as 17 of the all stars, becoming the most successful superstar in NBA history after Michael Jordan.

Kobe's announcement of retirement has caused a great sensation. Will it have an impact on outdoor sports products in the United States?

Or will become the second "Jordan", "Kobe" concept surrounding products hot sale.

Kobe's career endorsement has always been the darling of the market.

In 2015, Forbes ranked tenth in the world's athletes' income rankings, with $49 million 500 thousand in Kobe. His endorsement earned more than his salary.

And after the end of this season, Kobe's career salary reached 328 million dollars, ranking second in the NBA historical salary list.

With the popularity of his career and the most popular "fans economic effect" at the moment, Kobe will still appear in front of us in different ways after retirement.

It is understood that there are four seasons in his career, and Kobe's jersey sales rank at the top of the league, which shows that his popularity is high.

Of course, except for jerseys.

Such products.

Kobe's related peripheral products are also very popular, with dolls, posters and outdoor sports products with signs of Kobe.

A seller who ran outdoor sports category for many years said, "the sportswear series of sportswear,

Sales demand is strong, especially in the NBA season.

Kobe announced the retirement, and some sellers on the platform sold Kobe's related products by buyers.

However, the products of Kobe and James are even hot.

But it should be noted that the issue of brand licensing has attracted much attention. Once the infringement is involved, it will encounter the risk of closing stores.

Coincidentally, the American outdoor sports market is flourishing.

As we all know, the United States is the largest sports industry in the world. With the rapid development of universities, professional and social sports clubs, the market share of outdoor products in the United States is increasing. "Rick", director of Demandware strategic planning, an e-commerce platform service provider, said Kenney.

And the growth of sales of fitness products, there is still much room for development of all kinds of sports products in the electricity supplier market.

What are the specific aspects of outdoor products in the United States? What are the main consumers? Insiders told Hugo net: "outdoor sports in the United States are diversified. Besides popular basketball, rugby and other ball games, extreme sports such as shooting, skating, rock climbing and diving are also popular in recent years, and the number of participants is increasing.

At the same time, the trend of aging in the United States is expanding, so it is also popular for outdoor sports like golf, bowling, fishing and so on.

"Of course, because Americans are naturally fond of sports, they are never mean to buy sports products.

They are willing to buy good quality equipment or clothing, such as outdoor tents, fishing gear, mountaineering clothes and so on.

According to the survey, the importation of sports equipment in the United States is the first place, and the largest source of imports is China.

The retirement of Kobe once again brought more attention to the outdoor sports and outdoor products of the United States.

Of course, in view of the constant movement of sports to the whole world, besides the US market, countries such as Europe, Japan and Russia are also worthy of attention.

Hugo once interviewed the sales manager of Shenzhen Aurora technology limited, Zhang Yanwei, at the Canton Fair. She said, "with the increasing number of people joining outdoor diving and other sports, the use of outdoor mobile flashlights will be promoted, and the outdoor lighting market will usher in a rapid pull up period.

And now many customers are buying products directly in eBay, Amazon or speed through, which is the main market for outdoor mobile lighting in Europe and America. The sensitivity of this area to product prices is lower than that in other regions, but the quality requirements are quite strict.

"Outdoor sports products are selling products at the moment. They belong to the category of multi age groups. Sellers can choose products with market prospects to create brand names and create brand names.

If you want to share a cup of outdoor sports brand, you must seize the opportunity to enter the market door.

The above said.