The Traditional Retail Industry Staged A "Besieged City": Someone Broke Away And Someone Went To Pick It Up.

At the beginning of this year, Shen Guojun, the head of the Yintai Empire who once crossed the capital market, expressed his dissatisfaction with the retail industry in public. At the beginning of the year, he said, "under the impact of the Internet, I feel very uncomfortable, so hard, so many people earn such a little money".

Not long after that, he resigned as chairman and chairman of the board and chairman of the board of strategic development.

Of course, there are two kinds of mentality in the city and outside the city.

In today's economic environment, the cost of traditional retail industry is rising and the profit space is compressed.

The key is that in the past year, almost all the people trapped in the city suffered from "Internet anxiety".

According to data statistics, the current Internet industry sales growth can reach 100%, the first two years or even reached 200%.

If it's online retailing,

It can also reach 40%, but the total retail sales of consumer goods in China increase by only 10%, that is to say, the growth of offline retail is even lower than this.

Chairman of Wanda Group

In June this year, "Wanda's pformation and challenges" speech mentioned that Wanda Commercial real estate net profit last year was 24 billion 800 million, and the stock value was 250 billion.

The net profit of Wanda cinema is only 800 million, but the market value is about 100000000000.

So even the people inside Wanda do not understand why the net profit of Wanda cinema is only the end of commercial real estate, but the market value can be half of it.

Wang Jianlin said frankly, "this is the future. Capital preferences represent the future".

So what is capital preference? First of all, of course, the IT industry, for example, online travel, almost all industries are in great damage, but still like sucking stone, there is always capital willing to invest.

Sure enough, shortly after this speech, Wanda announced that it would invest in the same journey.

Even if there is no profit at present, at least online travel has a future than department stores.

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Is there really no way out? Not necessarily, with Ali as the representative of "outsiders", the enthusiasm of entering the city is burning hot.

In July 23rd, Alibaba group announced that it would enter the business super field in an all-round way. The first station will be selected in Beijing, which will subsidize consumers in Beijing area by 1 billion yuan.

The next promotion will take place in Shanghai, and then expand to more cities in China.

In addition, the efforts of self rescue of physical department stores have not ceased.

After launching online sales and mobile payments, they began to try cross-border electricity providers.

In half a year, the department stores in Guangzhou only opened 7 experience stores under the cross border electricity line.

Finally, although the whole traditional retail industry is surging through the whole country, there are also department stores in the market.

For example, in August, 9 orders, Tianhe City department store, a leading retailer in Guangzhou, opened eighth stores in Foshan.

This is another expansion after the opening of new stores in August last year, which shows that it is still optimistic about the department store industry.