Tory Burch, A Luxury Luxury Lurker, Is Eager To Go Public.

Unlike Mike, MichaelKors, ToryBurch has always been the popular fried chicken among investors. In 2013, the media predicted that the brand was the most promising brand to create another potential luxury brand after MichaelKors.

When Mike was on the rise, he assessed that the values of Mike were overvalued by MichaelKors.

ToryBurch has taken a steady and steady strategy since the beginning. It did not expand blindly at the beginning, but took a wait-and-see attitude.

After Mike quickly became the "king of light luxury", MichaelKors slowly began to pform his brand positioning carefully.

What is most different from Coach is that Cox's light luxury position is reformulated after the late adjustment strategy. When ToryBurch was founded, ToryBurch wanted to build up all the women who had not yet dressed in fashionable clothes and accessories. She hoped that the idea of the price point that had been acquired in the first place in the United States had already contained the idea of "light luxury".

Founded in February 2004, ToryBurch originated from the classic American sportswear style, which is the brand name of designer ToryBurch.

Pattern printing, bold colors and unique details are the brand symbols of ToryBurch.

In 2007, the brand went to court for brand infringement and stock trading. All the farces were caused by the divorce of ToryBurch, the chief designer of ToryBurch, and her husband, ChirsBurch.

The case ended in October 2, 2012 after a settlement agreement reached between the two sides.

In January 2013, Forbes even expected ToryBurch to climb the world's richest list announced in March.

(Coach) in December 2012, ToryBurch, an interesting takeover, realized the brand new growth in a combined way. Unfortunately, the two sides did not reach an agreement.

In February of 2014, ToryBurch took charge of the ToryBurch, which was the creative director and senior vice president of JeffreyUhl.

And accessories category business.

In February 2015, ToryBurch reached its peak. At that time, it received a valuation of $3 billion 500 million in the latest round of equity replacement, which was close to the $4 billion luxury Mike MichaelKors.

Because ToryBurch currently has 70% of its revenue from the US market, Asia accounts for about 20%, while Europe, the Middle East and the rest of the world account for only 10% of the total.

So, despite the decline of luxury luxury goods market in the second half of 2015, China has low purchasing power due to anti-corruption and other reasons. These can not really affect ToryBurch, because the brand will put most of its resources in the United States.

Earlier, ToryBurch used the word "prudence" two words when it talked about the expansion strategy of brands in the two regions of Europe and Asia. At that time, ToryBurch was already prescient.

although

(ToryBurch) it has not really entered the Asian market before, but since July this year, ToryBurch has planned to open up Asian and European markets, and future brands will open ToryBurch stores in Prague, Santiago, Chile, Cairo, Kuwait and Hongkong.

It is also expected that in the next year, ToryBurch will probably arrange the listing.

We will wait and see how ToryBurch will continue its light and luxurious future.