The Aftermath Of The Thailand Bombing: Bangkok'S Luxury Market Is Very Sad.

The bomb that was blown up outside the four Buddha Temple in the famous tourist attraction in downtown Thailand not only caused serious casualties, but also made it possible for the local luxury market, which was originally stagnant, to fall into freezing point.

"The word" e "on the McQueen sign has been shaken off, and the roof of the surrounding building has been damaged to varying degrees. The ladder on the four sides of the Buddha is originally made of glass on both sides, and now it has become a plank.

On the morning of 19, Song Qing, a Shanghai tourist who came to the scene, described the news to the interface.

Up to now, the impact of the explosion on the actual sales of luxury goods will not be fully revealed for a moment.

Hongkong has issued an early warning to travel to Thailand. According to the Washington Post, a travel agency in Hongkong has suspended all routes to Bangkok.

"We feel that without other attacks, the weakness of the tourism industry is only temporary," said Ittirit Kinglek, director of Thailand Tourism Bureau, in an interview with Reuters.

Voice did not fall, 18 noon, Bangkok Sha Tun pier exploded again, fortunately no casualties.

The explosion occurred in one of the most popular tourist attractions in Bangkok, the four sides of the Buddha. The tourists came to visit the vows. The surrounding area was surrounded by an upscale department store and five star hotels: InterContinental Hotel, AI Lai Wan Hyatt Regency, the largest shopping mall in Bangkok, the Central World, the Gaysorn boutique department store with "lady's department store", and so on, which is equivalent to the Jingan Temple commercial district in Shanghai.

As the largest market for luxury goods in Southeast Asia, Thailand sold a luxury worth 2 billion 500 million US dollars (15 billion 970 million yuan) in 2014, far beyond Malaysia and Indonesia.

"Over one hundred of the world's top brands have entered Thailand in the past two years, the number of stores is almost two times the number of stores in 2012," Kriengsak Tantiphipop, chief executive of The Empporium, old name department store, said in an interview with the Singapore media Asiaone in May.

This is mainly due to the lower investment cost of luxury stores in Thailand, he said.

If the same brand is to enter Hongkong and Singapore, the investment needed will be 2 times and 1.5 times that of the Thailand market.

Tantiphipop also mentioned that the huge market of hundreds of millions of tourists every year in Thailand is why luxury brands are stepping into this area.

Tourism accounts for 20% of GDP in Thailand, and luxury goods contribute a lot.

However, this market has been stagnant due to the unstable political situation and economic turmoil in recent years. The bombing on the 17 day made it worse.

A travel agency headquartered in Shanghai told the interface news that many consumers who had already signed up for Thailand travel to visit the tourist routes and security matters for nearly two days.

The number of Chinese tourists who sell 1/3 duty-free merchandise sales is the biggest customer of Thailand's tourism industry, no matter the number or consumption.

According to data from Thailand tourism and Sports Bureau, more than 6 million Chinese tourists traveled to Thailand in the first half of this year, up 111.6% compared to the same period last year, resulting in an increase of 138.9% in expenses, reaching 190 billion 900 million baht (about 34 billion 910 million yuan).

In fact, Bangkok.

The industry is suffering from the evidence of local turbulence.

In 2010, the 4 shopping centres of four Buddha sitting in the area had to be temporarily closed due to months of street protests, and demonstrators even set fire to the Central World Shopping Center.

The same situation was repeated again last year. A series of street protests, military coups, martial law and a series of events brought Thailand's tourism fever to freezing point.

Market research firm Euromonitor luxury Supervisor

It was observed that many consumers had to cancel their shopping plans because of protesters' demonstrations in downtown Bangkok. "Therefore, the retail industry in Thailand declined sharply in the first half of 2014."

Two days after the bombing, the four sides of Buddha were once again open to the public.

For Chinese tourists, apart from Bangkok, Thailand and Chiang Mai, Phuket Island and PP Island, but for Bangkok luxury brands, whether the aftershocks of explosion will continue to affect, how the local industry's self repair ability remains to be seen.