"Internet + Huludao" Mode To Promote Swimsuit Industry Reform

On the morning of August 16th, the fourth China International Swimwear Exhibition in Liaoning Huludao Xingcheng bikini Plaza exhibition center opens. This swimwear exhibition adheres to the concept of "internationalization, inclusiveness and whole industry" at all previous exhibitions, focusing on the theme of "link output" and highlighting "the theme of" link output ". Internet + " Characteristics, attracting 230 well-known manufacturers at home and abroad to join forces, online and offline more than 150 famous. brand On the same stage, we have a gathering of professional buyers from 21 countries and regions, 38 large trading organizations and brand purchasing groups from all over the country.

This swimwear exhibition is from China. clothing The association, the China knitwear industry association, the China Council for the promotion of international trade, the textile industry branch, jointly hosted the Liaoning Apparel Association, the Liaoning apparel Designers Association, the Huludao E-Commerce Association, the Xingcheng swimsuit Industry Association, and Beijing Fashion Exhibition International Exhibition Co., Ltd.

Huludao municipal Party committee secretary Dou Benwei and mayor Dai Wei attended the opening ceremony, and vice mayor Yang Wei hosted the opening ceremony. Dai Wei delivered a speech at the opening ceremony, believing that this swimsuit exhibition will ignite a new round of changes in the swimsuit industry transformation, promote the rapid development of the Internet + Huludao mode, realize the deep integration of the real economy and the virtual economy, and create a new era for the intellectualization, branding and internationalization of the Chinese swimsuit industry.

"Internet +" is becoming an important engine for Huludao swimsuit industry to move quickly to the world stage. On the afternoon of the 2015 China (Huludao Xingcheng) e-commerce forum held in the afternoon of August 15th, the Huludao municipal government and the Alibaba (China) Network Technology Co., Ltd. signed the "government cooperation agreement on cross-border electricity supplier Talents Project", so that the "swimsuit" of Huludao swimsuit can be inserted into the "Internet +" wings. In 2014, there were 4000 swimwear sales outlets in Huludao. The volume of e-commerce transactions exceeded 4 billion yuan, and the average annual growth rate in the past three years reached more than 100%.

Huludao's industrial transformation has helped swimsuit industry become a banner for China's garment industry to go abroad. Many local enterprises in Huludao have already communicated with foreign merchants online, and the enterprises that specially accept foreign orders are also increasing. With the gradual opening of overseas markets, enterprises such as vertical solutions providers such as standardized warehousing and turnaround systems, global warehousing, integrated logistics, online marketing and customs interoperability have rapidly grown to help more "Chinese made" out of Huludao and to the world.

In recent 5 years, Huludao swimwear industry has developed rapidly. According to the latest data, Huludao swimsuit production enterprises have increased to 573, with an annual output of 180 million pieces (sets) and 60 thousand employees directly. Products exported to Europe, the United States and other 20 countries and regions, the export volume of US $160 million.

It is understood that Huludao international swimwear Festival is the only swimwear full industry chain exhibition and global swimwear, swimwear, accessories, printing and dyeing, equipment and other related industries exhibition platform. The exhibition invited professional buyers from 21 countries and regions such as Western Europe, Russia and the United States to visit and purchase, and gathered 38 trade organizations and brand purchasing groups throughout the country to be invited to the exhibition. At the same time, there will be 5 brand publishing shows, 10 trade fairs and 10 industry summit.