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Play Smart Fashion, No "Outsiders"

2015/8/14 10:20:00 68

Smart FashionInternet + ClothingConductive Fiber

Sun Ruizhe, vice president of China Textile Industry Federation, said that China's textile and garment industry has the foundation and advantages to advance into the world's textile power camp.

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Internet + clothing

"It is in a period of great strategic opportunity to promote the integration of the mobile Internet, cloud computing, big data and Internet of things with the garment industry, and achieve the leapfrog development through horizontal integration and vertical remolding.

On the other hand, garment enterprises under the "new normal" are facing the new draught of "slow growth in quantity and raising quality growth". The disappearing demographic dividend has pushed textile and garment enterprises from labor intensive pformation to intelligent and alternative labor.

In the view of Tian Qiming, chairman of the company of AI Deng Bao (China) Co., Ltd., in today's high labor shortage and high labor cost, the pformation of intelligent manufacturing is one of the effective ways for the traditional manufacturing industry to get out of the current predicament.

Zhu Qinghua, a light industry researcher at CIC, also believes that "garment enterprises should usher in a profit turning point, and need to innovate business models, while actively exploring the field of intelligent manufacturing, and create a flexible supply chain system."

Take the "Internet +" ride, relying on the increasingly popular "big fashion" pattern.

Intelligence and clothing

The collision is the integration of the connotation of the technological revolution, drawing on the framework and appearance of fashion.

Intelligent fashion comes into being at this time. It has genes in the Internet, manufacturing and fashion, and its unique flexibility makes it ubiquitous.

Sun Ruizhe, vice president of China Textile Industry Federation, said that China's textile and garment industry has the foundation and advantages to advance into the world's textile power camp.

"Internet + clothing" is in a period of great strategic opportunity. It will promote the combination of mobile Internet, cloud computing, big data and Internet of things with the garment industry, and achieve the leapfrog development through horizontal integration and vertical remolding.

On the other hand, garment enterprises under the "new normal" are facing the new draught of "slow growth in quantity and raising quality growth". The disappearing demographic dividend has pushed textile and garment enterprises from labor intensive pformation to intelligent and alternative labor.

In the view of Tian Qiming, chairman of the company of AI Deng Bao (China) Co., Ltd., in today's high labor shortage and high labor cost, the pformation of intelligent manufacturing is one of the effective ways for the traditional manufacturing industry to get out of the current predicament.

Zhu Qinghua, a light industry researcher at CIC, also believes that "garment enterprises should usher in a profit turning point, and need to innovate business models, while actively exploring the field of intelligent manufacturing, and create a flexible supply chain system."

With the "Internet +" ride, relying on the increasingly popular "big fashion" pattern, the collision between intelligence and clothing is integrated.

Technological revolution

The connotation and reference of fashion is the frame and appearance of fashion.

Intelligent fashion comes into being at this time. It has genes in the Internet, manufacturing and fashion, and its unique flexibility makes it ubiquitous.

When it comes to smart fashion, most people first think of it as a combination of intelligent technology and fashion trends.

It is true that the smart fashion products, which are popular in the market, are the first to bear the brunt of wearable devices that integrate fashion elements. Smart watches, smart glasses and smart jewellery not only occupy half of the market, but also create many topics.

But when smart fashion meets the clothing brand, the creative products derived from it are not only simple in the traditional sense, but also wear smart clothing products.

At present, many fashion brands have launched the smart fashion products "flying into ordinary people's homes", so that they are no longer "Shelved".

In the 2014 us open, the famous fashion brand Ralph Lauren's smart POLO shirt appeared.

Some of the fabric of POLO is woven with conductive fibers. It can pmit electrical signals to a removable micro data box attached to clothes and connect with smart phones to monitor the heart rate and breathing of users.

If Lauren tried to install the monitoring device in the fabric, then the jacquard cloth plan, which was launched by Google and the Lee Jeans company of the famous jeans brand, was to "turn your clothes into a touch screen directly". This disruptive creative product embedded the wires into the fabric, so that users could directly control the phone call or send text messages through touching the cloth, and so on.

Intelligent fashion, which has unlimited breadth and depth, is not only fascinated by garment enterprises and brands, but also its born crossover genes.

Technology giants such as Engel have set foot in the field of smart clothing and launched LED clothing to express their emotions.

Recently, Audi announced its cooperation with Holland designer Anouk Wipprecht to launch the Audi A4 theme style smart dress.


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