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Hangzhou Enterprises Are Building 3D Printing Platform.

2015/8/2 18:48:00 22

Hang Qi3DPrinting Platform

At present, the first three dimensional 3D platform is being built. On the platform, consumers can not only buy 3D print products on demand, but also sell "3D design data" and sell ideas.

Wang Hongmei said the platform will be launched this year.

Although many 3D printing products have not come into the daily life of consumers, 3D printing crafts, toys, jewelry, jewellery and so on are not new.

Consumers are more and more accepting.

According to Taobao index data, the "3D printing" search index increased by 17.7% over the past 7 days, up 285.3% compared with the same period last year; the search index for the last 30 days increased by 86%, up 137.8% compared with the same period last year.

After Taobao search for "3D printing", the reporter found that besides selling some desktop 3D printing equipment, some merchants also moved many printing models, handicrafts and so on, and the highest sales volume was broken.

  

First three dimensional

Wang Hongmei, a marketing manager, told reporters: "at the moment, the technological ornaments are the more frequent 3D printing products that consumers are exposed to. They form good complementarity with traditional craft objects. Some traditional crafts can not be produced, the production processes are too complicated, or need to be personalized, and can be printed by 3D."

But Lu Bin, who is the best in the world, is doing another thing.

3D printing entity experience shop

He placed the location of the store on the 118 floor of the first high-rise building in Shanghai, and the experience shop will also open this year, when there will be more than 100 products.

Consumer

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Multiple factors led to changes in Chinese consumers' shopping trends, affecting the different regional performance of international luxury goods groups.

These similar trends are reflected in the fact that the Chinese government has been cracking down on luxury consumption, leading to high-end consumer spending in the past two years. At the same time, Chinese buyers have abandoned the shopping destination at a very fast pace in the past year: Hongkong and Macao, and Japan, and Europe, which are near and low in exchange rate.

Hermes's best performance in the second quarter was in Japan, where its revenue grew by 26.5% on a fixed exchange rate year by year, faster than the 15% in the first quarter.

For this performance, Hermes told analysts that a large number of Chinese consumers recently poured into Japan to buy Hermes products.

HSBC analyst Antoine Belge told foreign media that Chinese tourists are now more inclined to go to other parts of Asia, especially in Japan.

We need to know that the number of stores in mainland China is 23, 7 in Hongkong and 3 in Macao, while there are 45 shops in Japan.

In addition, 17 cities in Japan are equipped with Hermes Outlet discount, which is undoubtedly a great attraction for mainland tourists.

In this regard, Zhou Ting told reporters: "Hongkong luxury sales before the location price advantage, attracting many consumers in mainland China, but now outbound tourism is more convenient, exchange rate factors and other factors, mainland China consumers tend to luxury goods origin in Europe and the United States shopping; on the other hand, Hongkong is also affected by the competition pressure of Asian countries and regions such as neighboring Japan, Korea, Taiwan, Singapore, etc., the latter has more advantages in price or better in service experience.

And Macao did not rely on price advantage, but rather on the luxury sales driven by gambling industry. Now it is more affected by the consumption psychology brought by anti-corruption.

Thanks to the consumption of Chinese tourists in the European and Japanese markets and the continuous high discount and inventory activities in the Chinese market, the core brand Gucci of Kai Yun group rose 11.8% to 1 billion 874 million 200 thousand euros in the first half of the year, and the revenue in the second quarter increased 19.9% to 1 billion 5 million 200 thousand euro yuan.

In May 2015, Gucci launched a two month long promotional campaign of up to 50% in the Chinese market.

At that time, Gucci told reporters: "the discount rate in 2015 is similar to that in previous years. In fact, the exchange discount also represents the change of Gucci in the direction of new brand."

For LVMH group, the total turnover of LV brand climbed more than 10% in the first half of the year, but the turnover in mainland China dropped by 10%.

Jean-Jacques Guiony, chief financial officer, said in a conference call: "taking into account the price problem, the company will shift its focus from mainland China to other regions, such as Japan and Europe, which are more likely to benefit from these two markets."

At the same time, LVMH combined with other luxury goods groups to renegotiate the rental price with Hongkong owners, Guiony is still optimistic about the potential of the region.


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