Gome: Cross Border And O2O Become The Focus Of Development

In what field will Gome online seek market growth in the future?

According to sources, Gome online will adjust its strategic layout in the future. O2O and cross-border will become the two business that will focus on the layout, and the group will further provide resources support.

Gome online also revealed that it will strengthen its layout in these two areas and set up a cross-border business group.

"The heads of O2O and cross border two businesses are all in place."

Sources said, Gome online layout related business is very determined, from July June, Gome online promotion in the promotion of some of the feelings can be felt.

During the 618 major promotion phases this year, Tmall and Jingdong have made cross-border e-commerce and overseas direct mining as marketing highlights.

Gome online launched the GOME cellar before 618, providing consumers with a range of overseas direct red wine, and said it would expand cross-border e-commerce business in the future.

As for the O2O business, Gome online has made a layout in various ways before, but Suning group's pformation is still too conservative and lacking in vigour.

After the integration, Gome's online planning for O2O project is not yet announced.

But billion power network understands that this year, Gome holdings intends to invest heavily in building a post market car market.

The PC and mobile terminals are scheduled to be launched in mid June this year.

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The analysis also proves that the layout of Gome online business is still relatively slow compared with the rapid changes in the overall domestic electricity supplier environment.

According to Analysys data, in the first quarter of 2014, the market share of Gome online was only 1.2%, while Tmall accounted for 48.4% and Jingdong accounted for 20.1% of China's B2C online retail trading share.

Obviously, as an old brand under the line.

Gome is hard to satisfy this share.

In May 2014, Li Juntao attended Gome's online business conference as the senior vice president of the Gome group, and put forward the idea of "unified online and offline commodity acquisition and marketing". The core supply chain advantages were taken out to ensure the low price action of online products, which indicated the support for Gome Online business.

Li Juntao said at the meeting that Gome online sales increased by 40% in the first quarter of 2014, but this growth is far from expected. In the future, the group will really support the development of Gome online, and the growth rate in the future must be 100%, 200% and 300% per quarter.

Behind this growth rate is the determination to intensify pformation.

And this year, Gome seems to have begun to usher in the right place. Recently, Gome has undergone great changes in the capital level, and Wong Kwong Yu has once again returned to the public eye.

In July 26th this year, Gome announced in the HKEx announcement that all the issued share capital of Wong Kwong Yu, the wholly owned iwei development company, will be injected into the listed company by the controlling shareholder. The total paction price is HK $11 billion 268 million. After the completion of the acquisition, Gome will be listed as a whole.

After this paction, Wong Kwong Yu regained absolute control over Gome.

According to the agreement, Gome will issue 6 billion 200 million new shares and 2 billion 500 million warrants to Gome Management Limited.

After the issuance of new shares and warrants, the proportion of Gome shares owned by Wong Kwong Yu and co operation will expand from 32.4% to 55.3%.

Insiders pointed out that after the end of internal disputes, Gome will face a new start.