Kunming Welcomed The Second Spring Development Of MICE Industry

As an important part of modern service industry, MICE industry is a low-carbon and environmental protection industry. As the capital city of the provincial capital, Kunming is the only large city in Yunnan province. It is also the "front end" of Yunnan's "one belt and one road" and the "central processing unit" of the central Yunnan economic circle. It has the unique advantages and favorable conditions for developing the exhibition industry. By holding various forms of meetings, exhibitions, festivals and other activities, we can play the role of exchanging information, providing services, creating business opportunities, finding cooperative interfaces, enhancing the popularity and influence of the city. More importantly, through the exhibition industry, this carrier can greatly promote the development of transportation, tourism, communications, catering, accommodation, logistics and other related industries. In the long run, vigorously developing the exhibition industry is also conducive to building a regional comprehensive economy with strong agglomeration and radiation effects, and boosting the construction of regional international cities in Kunming.

In fact, with the deepening of opening to the outside world and the development of market economy, Kunming, like many other cities, has also recognized the important value of developing MICE industry and started earlier. The exhibition industry has been a window for the world to focus on Kunming. Exhibition economy is a remarkable sight in speed, scale, efficiency and quality. 99 the success of World Expo was successful, and the popularity of Kunming was rapidly expanding. At the same time, the exhibition venue, reception capacity and supporting construction reached the top level in China at that time. It is often said that through World Expo, Kunming's urban construction has been advanced for 10 years. The China Kunming Export Commodities Fair has been held for many years. The brand, specialization and internationalization of the exhibition industry have been further improved. "Kunming Convention and exhibition mode" and "Kunming exhibition experience" were even written into exhibition marketing courses in Chinese universities.

But looking around the surrounding cities, it is easy to see that the exhibition industry in Chengdu, Nanning, Chongqing, Xi'an and other cities are suddenly rising. The comprehensive strength of the exhibition industry has far exceeded that of Kunming, and the Kunming exhibition industry is facing the problem of how to shuffle the cards in an awkward situation and how to regain the former glory. Wait-and-see waiting for no way out, only to catch up and realize the "two pioneering", it is possible to leapfrog development. Therefore, it is urgent to build a bridge link, build a platform for cooperation, expand opening to the outside world, transform location advantages, resource advantages and environmental advantages into development advantages. At present, we will try our best to run the South Expo and Kunming fair, making it a multilateral and diplomatic platform for China and South Asia, Southeast Asian countries and regions and even the rest of the world. the cooperation of management and trade The platform and cultural exchange platform are not only a pragmatic move for Kunming to actively serve and integrate into the national development strategy, but also an inevitable choice for Kunming to seize the new round of open strategic heights and strive for leaping development.

Objectively examine the two consecutive South Asian exposition and the 22 Kunming fair. Kunming Many successful experiences in organizing exhibitions have been accumulated. The third session of the South fair and the twenty-third session Kunming Trade Fair It attracted more than 500 world top 500 enterprises and a number of top 500 domestic enterprises. The scale of the exhibition has doubled, and the charm of exhibition has been further released. Standing at the new historical starting point, Yunnan is striving to build a radiation center facing south Asia and Southeast Asia. Specifically, it is to become a regional economic center for South Asia and Southeast Asia, a strategic hub, a new height of China's opening up to the outside world, a public service base, and an important support for the harmonious development of the country. For Kunming, the construction of radiation center is both an opportunity and a challenge.

Undoubtedly, the development of MICE industry needs hardware construction first -- the traffic conditions in Kunming are becoming more and more perfect, and the magnificent Dianchi International Convention and Exhibition Center, built only in more than two years, has been exclaimed by foreign media to create "China speed". It fully demonstrates Yunnan's determination to speed up "going out" for South Asian Southeast Asia. As a permanent venue for the South fair, it is positioned as an important international business platform for China to face southeast Asia and Southeast Asia and to the large market of India ocean. It will effectively enhance the level of opening up in Yunnan and even in Southwest China and Kunming's internationalization process. Through the development of the engine type international projects in this city, the role of the urban system will be promoted. The new economic growth point of Kunming will be set sail here. Kunming will represent Yunnan in a new posture to embrace the world again and usher in the "second spring" of the development of MICE industry.