New Rules For Telemarketing
Prologue 1: a straightforward approach
Salesperson: Hello, Miss Zhu / sir? I am Li Ming, a medical consultant from Moore company. I am sorry to bother you with your work / rest. Our company is now doing a market research. Can you do me a favor?
Customer Zhu: it doesn't matter. What is it?
Customers may also reply: I am busy or I am meeting or for other reasons.
refuse
。
The salesperson must interface immediately: I'll call you back in an hour, thank you for your support.
Then, the salesperson should hang up the phone voluntarily. After an hour, we must create a familiar atmosphere and shorten the sense of distance: Miss Zhu / Mr. Hello, my name is Li.
You called me 1 hours later.
)
Prologue two: same kind
Borrow an excuse
Opening method
Such as:
Salesperson: Miss Zhu / sir, I am Li Ming, consultant of XXX company. We haven't seen each other, but can I talk to you for a minute?
Customer Zhu: Yes, what is it?
Customers may also reply: I am busy or I am meeting or refuse for other reasons.
The salesperson must interface immediately: I'll call you back in an hour, thank you.
Then, the salesperson should hang up the phone voluntarily. After an hour, we must create a familiar atmosphere and shorten the sense of distance: Miss Zhu / Mr. Hello, my name is Li.
You called me 1 hours later.
)
Prologue three:
Recommendation from others
Opening method
Salesperson: Hello, Miss Zhu / Mr. Li Ming, I am a medical consultant of a company. Your friend Wang Hua is a loyal user of our company. He introduced me to you. He thinks our products are more in line with your needs.
Customer Zhu: Wang Hua? Why didn't I listen to him?
Salesperson: really? I'm sorry. Mr. Wang has recently been introduced to you for other reasons.
You see, I was eager to call.
Customer Zhu: it doesn't matter.
Salesperson: that's really bad. Let me give you a brief introduction of our products.
..
Opening white four: self opening law
Salesperson: Hello, Miss Zhu / Mr. Li Ming, I am a medical consultant of a company.
But this is a telemarketing phone. I don't think you'll hang up at once.
Customer Zhu: selling products and cheating, I hate salespeople.
(customers may also answer: what products are you going to promote?
If so, you can directly intervene in the product introductory stage.
Salesperson: then I really need to be careful not to let you add another annoying person.
Customer Zhu: ha ha, young man, still very humorous, ready to promote what products, listen to.
Salesperson: Well, recently, our medical expert group is doing a survey on XXX market. I wonder if you have any idea about our products.
- Related reading

"Electricity" You Did Not Discuss: The Principle Of Successful Telephone Sales.
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