Fashion Shops That Win With Color Are Crucial

Color management law is a great contribution of merchants to the color world.

There is a very successful fashion shop, and colleagues call its owner "color master". Indeed, the most impressive thing about this fashion shop is its color layout. The boss used color as a means to decorate stores, manage goods and train employees, and achieved good commercial results.

First of all, this store is very different from its neighbors. The large gray pieces with fine gold carvings are elegant, refined, rich and glorious. A specially made statue of a welcoming girl like a cartoon at the door makes everyone passing by look at her and be deeply attracted by that strange outfit and expression.

The store is divided into five color areas: red area, blue area, yellow area, green area and black and white gray area. The clothes in each area form an overall main color, and popular And seasons to adjust the proportion and location of these five regions. In fact, these five color areas can contain all colors in the world.

For example, the styles in the red area include light red, dark red, magenta, earth red, rose red, peach red, lavender, sun red, Chinese red and other colors. Sometimes the color area is arranged as a light warm theme, with light color series as the main part, and thick colors as the decoration. Sometimes it is arranged as a bright and warm mood, with bright red, orange red as the main part, and mature rose red as the main part. In the black area, there are black skirts, black pants, black socks, black bras and other black impressions.

The shop owner is decorating his own goods shelves Like an artist on the palette colour The same is true for other color areas, which, together with color lights and sound, form a unique color management method. In fact, color is the most popular form in the world.

Color is also a visual element that most easily affects people's emotions. All kinds of colors, just like all kinds of people, have their own personalities, tastes and emotions, and also have their own implications and symbolic functions. Table 4-1 and Table 4-2 are respectively the color association and color symbol summarized by Japanese color experts.

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The direct standard to measure the quality of store design is the quality of commodity sales Therefore, the most convenient, intuitive and clear "contact" with the goods is the primary goal. When receiving the interior design task of a store, the first thing to do is to analyze the form and nature of the goods sold by the store, so as to highlight the form and personality of the goods by using various artificial design elements, instead of dominating the market. The analysis of commodities can start from the following points.

First, the color and texture of commodities: the color of antiques and household appliances is dark, and the color of plastic products and toys is bright, which requires the interior design color to play a foil role and highlight the color of commodities as much as possible. In addition, the texture of goods often shows its charm under specific light and background. For example, the display of glassware must highlight its crystal clear features to attract customers.

Second, commodity groups and individuals: whether commodities appear as groups or individuals has a great impact on customers' purchasing psychology. Small commodity groups can play a noticeable role, but too much gathering will also lead to speculation of "unsalable". Asymmetrical group handling will give people the impression of being "hot". As for valuable commodities, their value can only be fully displayed by strictly limiting the number of displayed commodities. For commodities appearing in groups, the interior design should be accompanied by a lively and prosperous atmosphere; For the commodities appearing as individuals, the design should pursue an elegant and stretching style.

Third, the size range of commodity types: how large are the size changes of similar commodities, for example, musical instrument stores have both huge pianos and exquisite harmonicas, while the commodities in bookstores and eyeglasses stores are basically the same specifications. This different range of change results in different sense of space. Goods with large range of change can be displayed in rich shapes, but it is also easy to cause disorder. Order should be emphasized in design Reduce artificial decoration elements. Commodities with small change range are arranged neatly, but they are easy to be monotonous. When designing, attention should be paid to change and decorative elements should be added.

Fourth, the shape of goods: the same type of goods has many shapes, which makes the space feel lively, but also easy to be messy, such as toy stores. If there is little difference in the image of the goods sold, attention should be paid to change when thinking about space, otherwise it will make people feel stiff. For example, there is little change in the shape of shoes, while our common shoe stores are arranged in categories, which is difficult to arouse people's interest. On the contrary, some foreign shoe stores often make full use of the changes in space and display devices to create a lively atmosphere. In addition, the shape of goods is also variable. For example, clothing stores use models to form colorful images. Models are often the main composition elements of fashion stores.

Fifth, the character of commodities: the character of commodities determines the style of interior design. It's the same fashion shop The freshness and elegance of high-end women's clothing stores should be different from the unrestrained youth casual clothing stores. The harmony between the style of interior design and the characteristics of business is directly related to the sales of goods.