Shop Design: Techniques For Fitting Up A Clothing Store

The appearance of modern style gives people the spirit of the times and modern psychological feelings.

Most stores use modern style, which is stimulating for most of the consumers with strong sense of the times.

If the shops are in the business district, the nearby shopping malls are generally modern and harmonious.

In today's developing society, the modern style shop gives people a fresh feeling, which makes it harmonious and harmonious with the modern high-speed running society, and also embodies the fashion trend of the clothing.

The appearance of a traditional national style gives people a sense of simplicity and a rich sense of tradition.

Many hundred years old stores have become traditional brands that affect Chinese and foreign products. Their appearance and decoration have been fixed in the minds of consumers. Therefore, their traditional appearance style can attract customers more.

If the clothing store operates a national costume or antique dress, such as cheongsam, it can adopt the traditional style.

Or the clothing store is in a commercial street full of simple colors, and it can also adopt the traditional style consistent with the overall style.

1, the positioning, design quality and the popular features of the clothing space design will directly affect the space image. The successful space design should be able to create the concept of clothing positioning, design grade and the concept of life and culture behind the clothing.

2, the environmental design of the shop must be perfect and embody the style of the clothing. It can set off the theme of clothing and blend well. This directly affects the success or failure of garment management.

3, the role of functionality in space design directly affects the service of space. Reasonable space layout and structural design will promote sales activities.

4, the reasonable selection of decorative materials and application of construction technology will not only provide feasibility for the realization of the design concept, but also become an important part of the entire clothing image.

Decoration materials and technology determine the success or failure of space formation.

5, the combination of business concept and design concept in clothing space design directly affects the spatial positioning. Accurate market positioning will make the input of clothing achieve the maximum benefit of the market.

The following principles should be embodied in the concrete display and operation.

(1) unified display of goods.

In order to achieve

Fully embodies the concept of clothing design, from the overall design to store models, gestures and other details of the person's table, all have to reflect the design and display of the gist and intention.

(2) the goods are placed in contact with each other.

Products are maintained in series, and products in the display area are arranged in a series of forms, which will highlight the advantages of the product in the design structure arrangement.

(3) the structure of goods is practical and effective.

In order to create atmosphere for clothing display effect, the device structure of the design should fully reflect the auxiliary role of clothing product display in actual operation.

(4) the construction of exhibition space is reasonable, smooth and guided.

The marketing concept now emphasizes consumers' psychological feelings. They need plenty of free space to shop, choose independently, and enhance the participation of the guiding factors in the store sales behavior.

(5) the display style of goods is unique and unique.

This will not only make the image of the garment distinctive, but also enrich the external image of the product and render the appeal of the clothing.

Generally speaking,

Usually composed of two parts, hardware and software, various elements must be combined effectively to achieve certain effect, in order to match the clothing personality.

Such as logo, Chinese and English names, theme colors, display accessories, promotional materials and shelves are all selling hardware.

Besides,

The software part is also important.

Among them, talent is a very important part of software. There is a very figurative metaphor: "sales are battlefields, products are weapons, salesmen are soldiers."

Many enterprises have deeply realized that fighting shops are the lifeblood of clothing, and the staff of shops are the source of fighting effectiveness.

Let every employee clearly feel these three questions: who am I? What can I do for the company? What can we do for the company? What will I do in the future? And the enterprise should also let every employee, regardless of whether he is a shopping guide, manager or manager, can see his own future, give employees a dream, a clothing store project, and help them to achieve as much as possible, so that they believe that the goal is not far away, so long as they work hard, everything is possible. This spontaneous cohesion is more than any pale promise.