Importance Of Location Selection Of Clothing Stores

Whether the shop location is the lease or the investment in the purchase.

When the external environment changes, it can not be adjusted like human, financial, goods and other business elements. It has the characteristics of long-term and fixed.

Therefore, we should thoroughly investigate the site selection, carefully consider and plan properly so as not to cause huge waste of funds.

Shop

It is an important basis for formulating the business objectives and business strategy of a store, because when deciding a business goal, a shop must first consider the social environment, geographical environment, population, traffic condition and municipal planning in its area.

Define the target market and target customers according to these factors, and press them accordingly.

Composition and demand characteristics to determine business strategy

Formulate promotional strategies including advertising and service measures.

The store location is an important factor that affects the economic efficiency of the store.

To some extent, the location of a store determines the flow of the shop, the purchasing power and consumption structure of the customer, the attraction of the store to the potential customers, and whether it is competitive.

Appropriate location, shops will occupy the "advantage" advantage, can attract a large number of customers, business will naturally flourish.

Shop location should be based on convenience of customers.

From the point of view of entering and leaving shop, parking berth and taking bus, we can satisfy customers' needs to the maximum.

Without the trust and support of customers, the shop loses its foundation.

It can be seen that the clothing and clothing shops with the same direction of operation, product composition and service level will have obvious economic benefits due to the different location of the store.

It is difficult to stand trial and success without considering the market environment and competition situation around the shop and locating shops established by random or intuitive experience alone.

Shop is afraid of wrong choice, small mistake will lead to a big mistake. Even if you have millions of money, careless investment will go away like water in the East.

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Seasonal fashion signals the fashion consumer goods market, and seasonal signals also signifies competition.

Trend oriented businesses can often pmit seasonal information faster than natural time.

The impact of seasonal changes on human basic social behavior has been getting smaller and smaller. However, seasonal factors still have significant impact on clothing retail sales, including underwear sales.

The advance of seasonal display shows that real fashion goods always take the lead in seasonal changes.

Soon after the snowy new year, customers can feel the fashion trend of spring fashion in the window of Paris famous shop street.

Fashion tends to be ahead of fashion, and the season of the fashion industry often takes the lead in the natural season.

Taking the natural season as a reference, the preview of the next season's commodity popularity reflects the brand's guiding ability and confidence in the fashion trend, and it will first establish a leading image before the rush hour of the window shopping.

Plants that are most sensitive to seasonal changes can be selected.

The most common is the flowers and trees, which because of the small volume of flowers, easy to do the design, so more suitable for the use of the window in the season.

Large trees must be changed to solve the volume problem.

Choosing plant props, display designers need to know what flowers are growing in season. What are the trees? Where are the corresponding areas where the flowers and trees grow and migrate? Only by mastering these information, can appropriate plant props be used in the appropriate fashion underwear brand windows in the corresponding season.

It should be noted that not all plants can be presented in limited windows.

For smaller and convenient plants, the real props can be used; but for larger plants with difficulty in buying, the window display can be changed through artistic simulation conversion.