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Zhang Qinghui: China'S Fashion Industry System Should Be More Mature

2015/3/28 21:40:00 21

ChinaFashionIndustry System

China is in an era of change. During the 30 years since the reform and opening up to 1978, China's economy and society have undergone tremendous changes. Every industry is constantly adapting to the changes in the social pformation period, and the fashion industry is no exception.

"At the same time, we must constantly innovate at the same time of change. China's fashion industry has gone through a change in the West for a century or even two centuries in the past 30 years," Zhang Qinghui said. "We have to face new things every day and adapt ourselves to new challenges.

fashion week

The same is true. It is a window to fully reflect the development of China's fashion industry, concentrating many elements, so this change and innovation has been integrated into our blood, and faced with the opportunities and challenges brought by the market, such changes and innovations are normal.

How to adapt to this change and how to adapt to it?

Consumption pformation

This is a topic that every Chinese fashion industry needs to think about.

Zhang Qinghui put forward his view: "first of all, we must return to our original source, and adapt ourselves to the needs of consumers from the quality and design of products. We constantly explore the relationship between producers and consumers in the past. With the pformation of consumption patterns, we now need to pform products into products serving as carriers to reflect the value of the whole service, which requires good design and creativity, which needs to convey the aesthetic values and values of designers, which requires the entire garment industry to keep thinking."

In 2014, "new Chinese" swept through the fashion industry with the help of the APEC conference. While displaying the elements of traditional Chinese culture, it also let the world see China's soft power.

"I think the significance behind this is that the cultural consciousness and cultural self-improvement shown by China's economic development to a certain stage is a very gratifying phenomenon.

China is constantly integrating into the world, and the world is constantly learning about China. In the process of integrating into the world, we need to adapt to the universal values. For example, the so-called "fashion standard" in the fashion field has attracted the attention of the world with the enhancement of China's cultural consciousness and the expansion of fashion consumption market, and products that can embody the fashionable symbols of Chinese elements will receive more and more attention. The new suits reflect the phenomenon precisely. Through the use of traditional crafts and cultural elements, they express the confidence of Chinese designers and Chinese industry, and I hope to take this opportunity to make Chinese traditional cultural elements give a strong voice in the development of the world's fashion industry.

Zhang Qinghui said.

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Neo-Chinese style

The concept of "China Fashion Week" is a fashion week with Chinese characteristics. In the past fashion week, many Chinese elements, Chinese symbols, products and designers have been recognized by the fashion industry. Even with the western educational background designers, the oriental aesthetics idea is introduced into the details and spirit of the clothing in the process of design.

Zhang Qinghui is full of anticipation and confidence in the future development of China International Fashion week. He expects that China International Fashion Week will be more healthy and vigorous along with the development of China's fashion industry and the pformation of China's garment industry, providing a broad stage for the growth of China's own brands and local designers, and providing a better platform for the exchange and integration of Chinese and foreign brands and designers.


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