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SAIC: Halting Double Eleven Discount Price Is Misleading.

2014/11/7 15:03:00 21

SAICDouble ElevenDiscounted Price

Yesterday, there was news on the Internet that Jingdong issued urgent notice to merchants, because the SAIC banned electricity supplier double eleven to use discount price reference price, etc., requiring merchants to remove all "Jingdong price", "reference price" and "reference price" of the website.

Original price

"And" discount "can only be reserved for promotional prices.

Reporters from last night to verify the news from all sides for misinformation, SAIC has not issued such a notice of halting.

although

State Administration for Industry and Commerce

Official website has not formally responded to the matter, but a general administration of industry and Commerce told reporters this evening: "the industry and Commerce really did not send such a notice. Jingdong has been rumor online."

Jingdong also responded by calling it "yes".

JD.COM

It is not the requirement for the SAIC to halt the proposal to regulate the sales promotion of its own businesses internally.

It is understood that Jingdong recommends to merchants that in order to further standardize promotional activities, the page displays "reference price" goods, and it is necessary to be able to prove the source of reference price. If it is impossible to prove that the source proposal cancels the page label "reference price", it is only a suggestion.

Related links:

This year, 317 stores in 28 department stores will participate in O2O special events, covering 33 cities including Beijing, Shanghai, Guangzhou, Hangzhou, Wuhan, Nanjing, Chengdu, Xi'an, Changsha and so on.

In addition to Yintai business, Joy City and famous department stores such as Wangfujing department store, Guang Bai department store, Tianhe City, Hongkong new world department store and Ginza department store will be involved in all the brands in the mall.

From November 1st onwards, as long as customers enter the mall and enter Taobao mobile, click on "discovery" and shake it, they can directly enter the "double 11" related activities page and participate in activities such as red packets, raffle, spike and coupons, and have the opportunity to get iphone6, one year's car rights and other awards.

In addition to the linkage with department stores and shoppingmall online, Ali's local life related platform has also been added to the O2O special field.

On the day of November 11th, Ali's mobile catering service platform, "Amoy little", will distribute 50 percent off gold coupons in 1111 restaurants, including leopard, Xu Liushan, South Beauty, Xiao Nan and other famous restaurants, including 23 cities including Beijing, Shanghai, Hangzhou, Guangzhou, Shenzhen, Nanjing, Xiamen, Chengdu and so on.

Ali's online travel platform "go to" will also launch special tourist routes.

Tmall President Wang Yulei said that this year's "double 11", the entire Ali group and local life related businesses are also involved, whether it is scouring the spot, movie tickets or air travel business, will cooperate with the mobile terminal, to provide consumers with different O2O experience.


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