Third Big Luxury Groups Lift People, Change Things More, And Help Themselves.

In the context of continued sluggish retail sales, France

Group Open Cloud group's life is also not good, because of the brand terminal marketing and shop strategy lag and other factors, resulting in decline in performance and sales volume, the company's three brands Bottega Veneta, Christopher Kane, Brioni continuously change CEO, whether will become the opening of cloud group to cope with the uncertain market downturn?

Low-key exchange

To further stimulate the sluggish performance of the company, since October 20th, Kai Yun group has made a round of personnel adjustment for the newly established luxury sector this year.

In October 23rd, Kai Yun group announced that it would appoint Gianluca Flore as chief executive of Brioni to replace Francesco Pesci and formally take office in November 1st.

In the first two days, the CEO of Bottega Veneta and Christopher Kane were also replaced. At this point, the positions of chief executives of the three major brands of Kai Yun group were finalized.

For this group of Open Cloud group to three brand executives have been replaced, many interviews with the industry analysis said that in the retail industry in the cold season, Kai Yun group on the company's top level replacement, the main reason is forced by the company's continued low performance pressure.

Related earnings showed that the group's net profit in the first half of the year was 555 million euros, or 4.7%, while the sales performance of Gucci, a leading brand in Kai Yun group, dropped by 5.7% in the two quarter, which continued to deteriorate after 3.7% decline in the first quarter.

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The main reason for the decline in performance is the excessive number of corporate brands and the confusion of internal overall management, often because of the imbalance between brand marketing and opening up strategy, which eventually leads to brand lags and sales plunge.

A person close to Kai Yun group spoke frankly to reporters.

In addition, an industry insider familiar with high-end brands told reporters that most high-end brands basically sell products in the form of fashion publishing and specialty stores. In addition, the business of Kai Yun group is huge. Many mature products are plagiarized by other brands because they lag behind with consumers, and eventually they can only become other low-end brands.

Take the sports brand Puma, which was built by Kai Yun group in recent two years as an example. Although Puma became more fashionable in 2007 after being bought by Kai Yun group, the marketing and opening strategy of terminal did not keep pace with the change of products, which led Puma to move towards marginalization and niche in the competition of sports brand.

Judging from this personnel adjustment, the group appointed by Kai Yun group is a veteran of the group working in Kai Yun group, and at least works for at least 6 years in the company.

In response, a number of industry insiders interviewed by reporters said that the group started to take up the post of veterans. The aim is to keep the retail industry in a doldrums, because many veterans are familiar with the industry and enterprises, and will also allow the future development of cloud group to be more stable and firmer.

Domestic dilemma

When the headquarters of France was adjusted, the domestic open cloud group was not idle. Deng Wanying, President of the Asia Pacific region, who had worked miracles in the Chinese market, will leave in December 1st. The vice president of human resources in the Asia Pacific region, Carlo Im, will take over the post.

In addition, according to the morning of October 24th, Gucci officially announced that the Merinda Yeung, the incumbent Taiwan business leader, has been appointed as the president of Greater China and will take effect from January next year.

Previously, the position of president of Gucci Greater China has been vacant since January of this year.

As one of the main source of profits of the group, Gucci's performance has been sluggish in recent years.

Since the one or two quarter of fiscal year 2014, the Gucci brand has not improved. In the first quarter of March 31, 2014, Gucci sales fell 3.2% to 838 million 100 thousand euros, and sales increased by only 0.3%. In the two quarter, Gucci sales fell 5.7% to 838 million 200 thousand euros, or as much as 2.4%.

about

Jean-Marc Duplaix, chief financial officer of Kai Yun group, conceded that the increase in Gucci sales in the two quarter was mainly affected by mainland China, Hongkong, China, Taiwan and Singapore, and Japan. At the same time, China, Japan and Russia slowed down the growth of tourism consumption in Europe and Europe, but pointed out that the North American region was doing well.

In response, a number of journalists interviewed told reporters that the old luxury "big brother" Gucci had long been in danger, not only in the Chinese market, but also in the Chinese market because of the over exploitation of the brand, which led to the loss of the real high-end consumer group because of the big LOGO wind.

"Gucci has been expanding too fast in the domestic market, leading to the popularity of luxury goods, and finally to the dilemmas of expansion."

Many industry analysts told reporters that due to over expansion, resulting in product design and quality are not as good as before, causing consumers to lose confidence in the brand.

And the domestic market counterfeit rampant is also the main reason why Gucci encountered Chinese dilemma.

Insiders suggested that

In terms of decision making, brands seem to think that these problems only exist in relatively mature first tier cities. If we look at the men's business which is not too fastidious and the slightly green two or three line cities, perhaps the situation will improve.

In October 24th, reporters repeatedly called the head of the Chinese market of Kai Yun group to make public calls. As of press release, the reporter still had not received a reply to the new plan of the Chinese market.

With the continuous control of three public consumption in the domestic market, it is also the biggest uncertainty for the future group to break through.