Dongying'S Total Retail Sales Increased By 12.5% In The First 8 Months.

Recently, the Dongying Municipal Bureau of statistics released the operation of the consumer goods market in the first eight months of Dongying. From 1 to August, the total retail sales in Dongying increased by 12.5% over the same period last year, down 0.6 percentage points from the same period last year. It is understood that macroeconomic slowdown, auto consumption continue to fall, online shopping impact on traditional department stores and other factors are the main factors restricting the development of Dongying's current consumer goods market.

According to the Bureau of statistics, consumption growth is mainly driven by basic living needs and consumption upgrading. Among the 20 categories of retail sales, 18 kinds of commodities keep growing, 9 kinds of commodities increase year by year, and 9 kinds of commodities decline year-on-year, which are related commodities such as wear, housing and travel.

In terms of specific consumption structure, the consumption of food products increased rapidly. In the first 8 months of 2014, the retail sales of grain, oil, food, beverages, cigarettes and alcoholic drinks amounted to 3 billion 131 million yuan, up 26.4% from the same period last year.

Among them, grain and oil and food products increased by 31.5% over the same period, and beverages increased by 7.5% compared to the same period last year. The tobacco and alcohol products increased by 1.3% over the same period last year. Consumption of clothing products slowed down. In the first 8 months, retail sales of clothing, shoes and hats and needle textiles reached 2 billion 758 million yuan, an increase of 6.1% over the same period last year, and the growth rate dropped 2.6 percentage points over the same period of last year.

According to statistics from 1 to August, the sales of some large categories of commodities fell sharply. The growth rate of mechanical and electrical products and equipment was 18.8%, down 40.8 percentage points over the same period. Jewellery Class dropped 6.7%, down 36.7 percentage points, coal and products retail sales increased 14.9%, down 15.6 percentage points, building and decoration materials category increased 5.4%, down 10.3 percentage points.

In recent years, due to market and policy factors, some of the large department stores located in high-end retail outlets in Dongying have gradually increased competition pressure. High-end consumption In the first 8 months, retail sales in the first ten months of the total retail sales reached 5 billion 331 million yuan, accounting for 20.5% of the wholesale and retail businesses, up 4.5% from the same period last year, down 4.4 percentage points from the same period last year, down 5.6 percentage points from the same period in 2012.

It is understood that constraints doy The main factors in the development of the consumer goods market include slowing down of macro-economic growth, continued fall in auto consumption, and impact of online shopping on traditional department stores. Because rural residents have huge room for improvement in household appliances, kitchens, toilets, telecommunications, transportation and so on. Digging up the potential of rural consumption is an important direction to promote the development of the consumer market. In view of the impact of online shopping on traditional department stores, e-commerce should be developed to promote the integration of traditional industries and online shopping.