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6 Elements Of Promoting Clothing Store Turnover

2014/9/26 13:08:00 15

Clothing StoreTurnoverElements

  

One

Commodity force

It is whether the product, style, performance, color, material and so on produced by the enterprise can meet the needs of the market consumers, and how the consumers accept the products.

2. speaking ability

To put it plainly, store display is the store's limited space. If you can use the limited space to fully express the characteristics of the product, fashion trend, let consumers pass through your shop, there will be a sense of attraction, rushing into the shop, and having the urge to shop.

  

Three

Trafficking power

Do shop guides do business? Are they able to act according to their circumstances when they receive customers? How are their persuasion skills? Are they at a high turnover rate? These are reflected in the terminal is an important factor affecting the performance of stores.

  

Four

Collecting power

A store once made a census, and about 500 people passed the store every day, but fewer than 20 people entered the shop. If there was any problem in the shop, I think the store's collection capacity was not enough. It was mainly reflected in the shop window display, the store's goods list and the music problems in the store, so that the customers did not notice the existence of your store. How can the store's performance be improved without passenger flow?

5 service strength

Some people say that three - rate stores sell prices, second rate stores sell products themselves, and first-class stores sell services.

Now that the commodity is extremely surplus, the product homogenization is more serious. It is impossible to improve the performance solely from the commodity itself. (unless you are losing the gross profit), only the service can not be duplicated. This is also a way to make differentiated marketing for the store. To let customers enter the shop is not to buy the goods themselves, but to find a happy mood.

6. management

How can a clothing store increase its turnover? Of course, management is very important. What is the guarantee of everyone's standardization according to the enterprise's standardization?

In addition, store performance has improved, but gross margins have been reduced. Store management must also rely on management to escort.

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