The New Way Of Chongqing Style Clothing To Deal With Profit Decline

< p > > "look, these are the latest styles."

Yesterday, reporters on the first floor of Yu faction boutique city saw Li Guojun, the head of the elder brother Mei Yi brand, constantly greeting past customers.

In order to attract customers, Li Guojun put out some brands of "50 yuan and two pieces".

However, the situation is not optimistic.

Li Guojun reluctantly said that this year's sales will decline by 2~3 compared with last year. At the end of August, it will immediately enter the autumn production, and summer wear will not be sold.

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< p > "this year the general situation is not very good."

Qu Lunchuan, President of Yuzhong Association of Chongqing clothing association, said that in the first half of this year, under the pressure of the entire garment industry, the Chongqing style clothing, which was mainly wholesale, was suffering from the double decline of sales and profits.

This year's sales in Hunan area except the rest of the whole line of decline.

And the cost of clothing and accessories, labor costs and so on rise, clothing profits also decline rapidly.

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Ren Xiaogang, Secretary General of Chongqing fashion dress Association, said, "Chongqing clothing is mainly sold through wholesale, mainly by" quantity ", and the added value is not high. P

In the past two years, the whole industry has been affected by inventory and so on. Dealers dare not place orders on a large scale, and the "quantity" of Chongqing clothing will not go up, and the profits of enterprises will naturally be affected.

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< p > in addition, due to the fact that there are no retail channels and non-standard sales in Chongqing garments, due to the increasing number of dealers who have run out of money in recent years, manufacturers are not willing to send goods to unfamiliar new customers at random, resulting in narrowing of sales channels and shrinking of the market.

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< p > "up to now, I still have more than ten million yuan has not yet been collected."

Zheng Liangqiang, general manager of Chongqing Wan Zi Style Clothing Co., Ltd., said that he had only made up the market because he had been making a list of Russia.

It is understood that before the Chongqing faction of the clothing has twenty or thirty to make the list, but now less than 8.

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< p > "pure a href=" http:// www.sjfzxm.com/news/index_c.asp "> wholesale < /a > mode is no longer feasible, and must be pformed into retail.

Qu Lunchuan introduced that, since last year, Chongqing clothing began to explore the retail mode in a small scope, for example, some enterprises are already trying to open a store.

However, because the influence of single brand is not big enough, and many enterprises are faced with bottlenecks such as capital, early investment is not enough.

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< p > Qu Lunchuan said that in order to help more enterprises to pform, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Chongqing fashion dress Association /a /a is developing in the form of Baotuan. At present, more than 30 member enterprises have set up a company to help member enterprises open up market and help member enterprises solve financing problems.

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< p > "at present, we are also looking for" a href= "http:// www.sjfzxm.com/news/index_c.asp" > market < /a > in the district and county, opening up the retail area, and building a street of Chongqing faction.

Qu Lunchuan introduced that at present, Chongqing's clothing market of 95% is in the field, to seize the local market, and the district and county are relatively less competitive, and through the district and county pilot mode, and then slowly promote, hoping to achieve "wholesale" and "retail" walking on two legs.

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