Dongguan'S First Leather Goods Mart Launched O2O Marketing Mode

< p > here, the world is < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/". "Xiao" is the first leather goods online shopping mall in Dongguan.

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< p > 18 well-known leather products brands jointly test water O2O, seize the online distribution channels.

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The business mode of < p > O2O is accelerating to infiltrate into traditional industries. After Dongguan's plastics industry, retail industry and other traditional industries cut into O2O business mode, Dongguan leather industry has begun to exert its strength on O2O.

Www.3gbags.com, a real leather product led by the Jinniu leather industry, was formally launched on a trial run for several months after being tested for several months. This is the first professional leather goods network mall in our city.

The 18 well-known brands in Dongguan jointly adopt the "Online + offline" mode, which will form a leather goods network store integrating product research and development, production, sales, logistics and distribution, and customer management.

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< p > < strong > covers 3 major areas of electricity supplier < /strong > /p >

Liu Zhijun, chairman of Jinniu leather industry, said: "the high-end online leather goods mall is located in the location of the online shopping mall. Its main businesses include handbags, leather bags, bags and other tidal current leather products, which are produced, sold and joined together with P shoes and other products."

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< p > > the mall will cover three fields: B2B, B2C and O2O. The mode of "Online + offline" will be adopted. The members will set up flagship stores on the website, and buyers will see different types of prices, styles and brands through the mall system, which can be purchased online or online.

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< p > < strong > local brand is the main word < /strong > < /p >

< p > "at present, 18 famous brands like GBM have been stationed in leather goods network mall, mainly based on Dongguan local brands."

Liu Zhijun disclosed that leather enterprises stationed in leather goods online stores have their own brands, and provide solid manufacturing bases in R & D and production links.

Leather shopping mall will be a leather goods network store integrating product research and development, production, sales, logistics and distribution, and customer management. It is not only an electronic network business service platform, but also a manufacturing platform, which can save costs for online and offline pactions.

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< p > at present, leather Yi Yi is still in the investment stage. It plans to recruit 65 staff members, mainly the art workers, programmers, marketers, customer service personnel, responsible for the construction and management of the online shopping mall, as well as the promotion of products.

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< p > < strong > help leather enterprises expand domestic sales < /strong > < /p >

< p > a lot of traditional leather manufacturing enterprises in Dongguan have been doing OEM for foreign brands such as Europe and America. In recent two years, due to the sluggish foreign market, many leather manufacturing enterprises have turned to the domestic market.

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< p > GBM is the leather brand that only emerged in the past two years. Wu Sibing, general manager of GBM leather goods Co., Ltd., said, "at present," a href= "//www.sjfzxm.com/news/index_f.asp" network marketing /a "is gradually becoming an important sales channel for traditional enterprises in a sudden new way, and it will be able to open up the domestic market for leather goods enterprises in Dongguan.

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< p > at present, there are very few O2O shops in Southern China. Among them, O2O International Leather City in Guangzhou is a cable business, but it relies on commercial building and pays more attention to offline sales.

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"P >" Wu Sibing, introduction of leather goods is mainly focused on online sales, some brands have a factory shop to experience the entity.

At present, leather goods easy to buy PC terminal on-line, but also launched a micro shop to seize the mobile sales terminal.

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< p > in the planning of leather shopping, leather goods can not only exist as an individual, but also interact with other distribution platforms.

Liu Zhijun disclosed: "at present, leather goods purchase has reached cooperation with Alibaba integrity, Taobao and Shenzhen manufacturers network, and will cooperate with Dangdang and other distribution platforms in the future to maximize the distribution channels of leather goods enterprises."

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< p > < strong > [reporter observation] < /strong > /p >

< p > < strong > > a href= "//www.sjfzxm.com/news/index_s.asp" > O2O < /a > become a new round of force in traditional industries.

< p > traditional enterprises without Internet thinking may be eliminated by the current Internet era.

No doubt, O2O has become a new business mode in the Internet age. The application of O2O mode to the sales field of traditional industries can truly realize the social sharing and large-scale clustering effect of commercial resources, reduce operating costs, and reshape a new sales industry chain and create more distributive value spaces.

Under the background of the Internet economy and industrial upgrading, the traditional industries will gain broad prospects for development by leveraging the Internet.

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