Anta Was Selected As "China'S Best Performing Company BEST 50" In 2014.

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Less than p days ago, the "2013-2014 China best performance company BEST 50" award ceremony was held in Beijing. China's leading sporting goods company, "a href=" http:// www.sjfzxm.com/news/index_x.asp "> Anta /a Sports Products Co., Ltd. was selected as the only sporting goods company to list the best performance.

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In the past two years, the sporting goods industry is in the adjustment period of development. Anta has successfully promoted the profitability and confidence of the retailers through the strategic pformation of a very forward-looking "retail oriented" strategy. It has achieved sustained and positive growth in orders, maintained the leading position of P in various market segments, and grasped the long-term market opportunities.

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< p > 2013, Anta continued to explore innovative business models, launched the "strength and invaluable" basketball strategy, launched 399 yuan "national basketball shoes", broke the industry practice with high cost performance ratio, and enabled more basketball fans to wear professional and high-quality basketball shoes, and felt the happiness brought by basketball in their favorite basketball courts, and further consolidated their leading position in the basketball market.

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< p > Zheng Jie, President of Anta sporting goods company, said: "the consumption environment and consumer habits in the next ten years have undergone tremendous changes. This is a challenge and a great opportunity.

Since 2013, Anta has taken a series of changes, such as the retail pformation strategy of enterprise operation, such as the strength and invaluable strategy of basketball category marketing, and so far, these strategies have achieved initial results.

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< p > "China best performance company BEST 50" is the list of excellent enterprises selected in 2004. Besides listing the business performance of the enterprise, the product service quality, human resources competitiveness, profitability, organizational effectiveness, Chinese market performance, forward-looking ability, innovation performance and reputation also become an important reference standard.

Moreover, the Super Company, which has a strong market share in the competition for free market and a market monopoly, and the industry that can not compare the Chinese and foreign enterprises for reasons of government control is not in the scope of assessment.

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< p > for companies whose sales scale is over 100 billion, they only evaluate their competition in the Chinese market.

Anta and Volkswagen, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > Samsung "/a", 3M and other 50 excellent domestic and foreign enterprises were selected, and Anta also became the only one a href= "http:// www.sjfzxm.com/news/index_c.asp" > sports goods "/a" enterprises.

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