AIR JORDAN XX9 Released The First Functional Woven Upper

Jordan brand combines FlightPlate with functional knitting technology, and continues to create practical basketball. shoes History

As a pioneer of technological innovation and exquisite craftsmanship, Jordan brand has released the Air Jordan XX9 which is widely expected in New York today. In the past, every pair of Air Jordan series basketball shoes has been a great success, Air Jordan XX9 is the world's first pair of "flying" tailored shoes. By publishing this year's Air Jordan XX9, Jordan brand continues to strive to integrate technology innovation and fashion into practical basketball shoes design, providing the best practical equipment for the world's greatest players.

Air Jordan every year's new product launches will become a platform for Jordan brand to enhance consumers' expectations on the styles and functions of actual basketball shoes. Since 1985, the latest high-end technology in the Jordan brand has been launched for the first time, including AJ III's visibility air cushion, AJ XI carbon fiber material, and AJ XX8 FlightPlate technology.

Air Jordan XX9 also uses two innovative technologies: upgraded version FlightPlate technology and unprecedented functional woven upper. This design allows every player to feel that the shoes are custom-made according to his feet.

Jordan brand President Larry Miller (Larry Miller) said that the Jordan brand broke the practice of releasing new products in February. In April this year, it released Air Jordan XX9 and went public in September, in order to make the new product more close to the start time of basketball season.

Larry Miller (Larry Miller) said: "our mission is only to provide our athletes with the best practical products, whether they are elite players in high schools or professional players who compete for championship. We will change the listing time of Air Jordan to the autumn, and ensure that players from all over the world enjoy the products with the best functions and styles when preparing for the new season.

{page_break}

Detailed explanation of Air Jordan XX9

innovate

Air Jordan XX9 features the world's first functional woven upper. The Jordan design team was inspired by Italy, the world's greatest handicraft craftsman, to create a vamp providing stable architecture, support, internal comfort and external wear resistance. Through the most advanced looms, the Jordan design team found that they could provide the perfect combination of all four main elements for shoes in single layer materials.

"In the past, our sneakers have been inspired from many places: everything from fighters to motorcycles. Along the way, we have created some very interesting designs, "said Tinkei Hart Hatfield, Nike's creative vice president, Tinker Hatfield. "This year, our inspiration and self challenge is to create the best practical basketball shoes in history. Now I think that Air Jordan XX9 and functional woven upper have realized our vision."

Functional woven upper has excellent abrasion resistance and a new look. The Flight Web fitting system creates the overall structure and cohesion of the shoes, while the stronger supporting tray and better elastic design enhance the natural rhythm effect. Because of the lack of multi-layer design and adhesive technology, the lining of this type of shoes is breathable, like socks, which brings great comfort. The Flight Web laminating system uses the net belt to wrap up the foot, and integrates with the shoelace, brings the outstanding middle foot locking function, realizes the synchronized movement between the shoes and the athlete. Woven vamp enhances the Flight Web fitting system, while the double durable heels help reduce the impact of hard landing. The hinges on the shoe collar provide a high end and exclusive feeling for shoes and help prevent slipping of heels.

Air Jordan XX9 also uses the latest generation of FlightPlate technology. By using the Pebax buffer board, the improved FlightPate technology can control the energy output of each burst take-off and maximize the energy recovery, and maximize the Nike Zoom Air response capability of the front and rear feet. The buffer plate can control the compression and deformation of the Nike Zoom Air seismic mitigation unit, and provide a larger optimal function position. In this year's shoes, the front foot and heel are connected through a bridge outsole, giving the heel to toe power transition more smoothly.

　 Manufacturing process

Air Jordan XX9 is made of high quality materials and innovative technology. The introduction of more perfect technology has pioneered the signing of the Jordan brand signature version of functional footwear, guiding the development direction of other brands of the brand. In order to pay tribute to the quality products that the brand has been born for many years, Air Jordan XX9 has adopted the Italy production technology, including the former tester of Russell Westbrook (Russell Westbrook), said this process has creatively improved the standards of comfort and bonding.

"We always listen to the athletes' opinions: whether you are a centre forward or a point guard, you can get a sense of bonding that is tailored for you," said Dave Schechter, vice president and President of Jordan footwear, Dave Schechter. "We have been trying to ensure that our players can not only play their best performance in playing Jordan brand shoes, but also eliminate interference. We believe that Air Jordan XX9 is an incredible basketball shoe that can bring customized comfort. It is not only light weight, good air permeability, but also can give you enough control to wrap your feet. "

Prepare for the match

Dedicated to helping athletes fly on the court, the actual combat function is the core value of Jordan brand. Although most signature shoes are tailored for the athlete's feet, Air Jordan will provide every customer with a respectable experience. Please continue to pay attention to the Jordan brand players in the next match, and witness the excellent performance of this shoe in the crucial stage of the competition.

Air Jordan XX9 will launch two color matching in September this year.