Zhang Ziyi And Huang Xiaoming Help Luxury Brand Etro "China Night" Show.

< p > in the Chinese market, the late Italy < a href= "//www.sjfzxm.com/news/index_h.asp" > luxury brand < /a > Etro SpA held a grand fashion conference called "Etro Let" s Paisley China night in Beijing. The first stars of Zhang Ziyi, Zhang Jingchu and Huang Xiaoming wore the 2014 autumn and winter new clothes of the brand as the brand platform, not only to further enhance their popularity in China, but also to start the brand for deepening China's expansion.

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< p > Etro SpA China's first direct run independent store opened two years ago. Currently, there are eight direct outlets in Beijing, Shanghai, Hongkong, Macao, Guangzhou and Chengdu.

The brand plan will expand the layout of the retail network in the Chinese region this year, and increase the density of the major cities such as North Guangguang and Chengdu while entering the cities such as Zhengzhou and Ningbo, so that the total number of stores in the region will be doubled.

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P Etro Etro SpA global communications vice president, company founder and CEO Gerolamo "Gimmo" Etro's oldest son Jacopo Etro revealed in an interview with WWD that China accounts for only 3% of the company's global sales, that is, 12 million euros. Compared with some luxury brands, it can get 20% of its revenue in China, and Etro SpA has great potential and space for development.

Jacopo Etro admitted that the company started late and is now working hard to catch up.

But the slowdown in China's growth and the government's efforts to crack down on luxury consumption are not the best time to expand for Etro SpA.

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< p > in addition, the decision of Jacopo Etro younger brother, Etro SpA CEO and chief financial officer Ippolito Etro abruptly leaving the family business also restricted the management of the company.

Jacopo Etro said earlier that the company was looking for a successor to Ippolito Etro, but it could not be finalized until the end of the year.

At present, the duties of Ippolito Etro are temporarily replaced by their father Gerolamo "Gimmo" Etro.

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The sudden departure of < p > Ippolito Etro may be related to the rumour that Etro SpA intends to sell a href= "//www.sjfzxm.com/news/index_cj.asp" > equity < /a >.

It is reported that Etro SpA hopes to emulate its rival Gianni Versece SpA Versace in exchange for equity capital expansion.

Etro SpA has recently received several investment intentions from luxury giants and private equity funds, including the world's largest luxury group LVMH Mo t Hennessy Louis Vuitton SA (LVMH.PA) MOET & CHANDON Hennessy LV group.

News indicates that Etro SpA is comparing potential buyers, hoping to find the best way to support future development, and is likely to finish the paction finally.

However, in announcing the departure of Ippolito Etro, Jacopo Etro stressed that the company had no intention of giving up control.

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< p > Etro SpA has been taken over by Gerolamo "Gimmo" Etro together with its four children. The two sons Kean Etro and the smallest daughter Veronica Etro are responsible for men's wear and women's wear design respectively.

In addition to Ippolito Etro, Gerolamo "Gimmo" Etro and three other children attended the first Chinese fashion show in Beijing, "a href=" //www.sjfzxm.com/news/index_h.asp "brand" /a ".

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