Trademark Strategy Promotes Pformation And Upgrading Of Xintang Jeans Garment Industry

< p > in recent years, the Zengcheng industrial and commercial bureau has closely combined the development features of Xintang jeans garment industry, with the same emphasis on "service" and "standardization" at the same time. By building Xintang denim brand, upgrading the added value of products and enhancing the competitiveness of the industry, the Xintang cowboy garment industry has been pformed from "OEM" to "design and manufacture" and "brand cultivation", and has embarked on the road of brand development to promote the pformation and upgrading of the industry.

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< p > < strong > highlighting < a href= "//www.sjfzxm.com/news/index_f.asp > > trademark > /a > cultivation, service enterprise growth < a href=" //www.sjfzxm.com/news/index_f.asp "> independent brand < /a > /strong > < //www.sjfzxm.com/news/index_f.asp >

< p > in recent years, Zengcheng industrial and commercial bureau has taken the initiative to highlight the cultivation of trademarks and serve enterprises to expand their own brands.

The first is to implement the four helping mechanism.

The sub Bureau has launched voluntary service publicity and consultation to enhance brand awareness of enterprises. Every year, training and popularization of trademark management knowledge are carried out; in-depth investigation and understanding of the brand building of the industry; and actively visiting and guiding the enterprises to enhance the level of trademark usage and management, and strengthen the registration, cultivation, protection and management of trademarks of Xintang cowboy garment industry.

Two is the implementation of echelon breeding system.

For enterprises that do not own their own trademarks, they should actively guide their registered trademarks. For the enterprises that have registered their own trademarks, we should implement a "famous provincial famous well-known trademark" Echelon cultivation system, and implement "timing, fixed-point, fixed person and responsibility" assistance, so that we can make a batch of mature products, identify a batch and recommend a batch.

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< p > at present, Xintang's "a href=" //www.sjfzxm.com/news/index_f.asp "jeans" /a "brand" has gradually grown and grown, and there are 4070 registered trademarks of clothing. Among them, 2 trademarks of "Guang Ying (VIGOSS)" and "apple (graph)" have been identified as well-known trademarks in China, and 4 famous trademarks of Guangdong, such as "J&E", "HITWON" and "CONSHING", and 7 famous trademarks of Guangzhou, such as "increasing cowboys". Xintang cowboy clothing has gradually embarked on the development road of leading enterprises and industry brands to promote industrial upgrading.

In order to better serve Xintang cowboy clothing to create its own brand, in March 27th this year, Zengcheng industrial and commercial bureau took the initiative to actively coordinate the Trademark Office of Guangzhou city commerce and Industry Bureau to Xintang town for field research, on-site guidance to enterprises to standardize the use of registered trademarks, and enhance the awareness and ability of brand protection.

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< p > < strong > cracking down on trademark infringement and standardizing the healthy and orderly development of the industry < /strong > < /p >

< p > in cracking down on trademark infringement and standardizing the healthy and orderly development of the industry, the Zengcheng branch of industry and Commerce has actively strengthened supervision and thorough investigation.

In line with the daily grid supervision of grass-roots industrial and commercial offices, we should make reasonable plans for inspection and supervision, carry out key supervision over key areas and important areas, dig deep cases and lock clues. At the same time, relying on the 12345 complaint reporting platform and red shield rights workstation, with the strength of trademark agency, we can mobilize all sectors of power to provide clues to the source of the case, so that a number of highly concealed trademark infringement violations can be investigated and dealt with.

Two is to strengthen law enforcement linkage, heavy blow out.

We should actively build a three party linkage law enforcement team composed of relevant departments such as grass-roots industrial and commercial offices, sub Bureau Inspection and law enforcement brigade, public security and Town Street, skillfully play the "combined boxing", strengthen the work coordination in advance, in and after the event, strengthen the effective link between administrative law enforcement and criminal justice, and form the resultant force of supervision and law enforcement.

Last year, the sub bureau investigated 109 cases of trademark infringement cases of jeans, and seized nearly 102 thousand pieces of 53 thousand kinds of infringement garments, zippers and labels. Among them, 5 cases were pferred to public security organs for criminal cases, which effectively deterred trademark infringement violations and purified the environment of jeans industry.

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